Nicholas Kontopoulos's List: Nicholas Kontopoulos blog contributions

• Is Social CRM Going Mainstream?
• Social technologies are proliferating rapidly and three-quarters of US online adults
• now use social technologies in some form
• Initiate social CRM experiments immediately
• Benchmark customer and prospect social readiness.
• Define your social customer objectives.
• Assess your social CRM capabilities.
• Understand the social CRM solutions landscape.
• Map out your social CRM capabilities-building plan
• Define your CRM metrics for success.
• P&G calculated that its beinggirl.com site and community is four times more effective than advertising in reaching its target consumers, which provided justification for rolling out the initiative to nearly 30 countries.

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