Nicholas Kontopoulos's List: Doing business in Asia

In Asia, Marketing 101 Doesn't Work - The Conversation - Harvard Business Review 7

Feb 05, 10

blogs.hbr.org/...marketing-101-doesnt-work.html Asia Marketing
- In Asia, Marketing 101 Doesn't Work
- Avoid the marketing-template mentality.
- Don't ignore the "YO" Factor. Think of Asian countries as both Young & Old.
- Try to tap the communal mindset.
- Accumulate marketing memory.
- Get in the trenches and be more local than the locals.
- Ironically one such strategy could be to out-localize the locals.
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