Jon Morgan's List: eg-MaryKat

• The ePub format uses a collection of files held together in a zip archive. Content is displayed using a combination of XHTML and CSS – not different from web pages – and the ePub can also contain other files. Journal publishers use XML internally, and it is therefore easy to distribute journal articles in ePub format – some of them are already doing this routinely.
• Fenner also posts a link to the “Beyond the PDF…is ePub” workshop web site where some materials from the event are already online.

• Rather, it is ebooks that are the revenue generators and what both B&N and Amazon need to do is get device owners to regularly buy ebooks from their ebookstores.
• Come into the b&m store with your Nook. Browse our shelves for a book. Bring the pbook and your Nook to the special Nook counter and you can buy the ebook version at 15% off the current ebook price. And if you want to buy both the ebook and the pbook, you’ll get the 15% off the ebook and an additional 15% off the pbook price. (For B&N members this would be in addition to their member discount. Not a B&N member? Join on the spot and get the member discount plus the 15% discount.) And as long as you are here buying a book, have a coffee on us.
• If I were B&N’s chairman, I would be calling all of the major publishers, notably the big 6, and try to convince them to offer a special subscription to seniors. For $x per month you can “borrow” any new release for up to 3 weeks. If you haven’t finished it in 3 weeks, you can borrow it again until you do as long as you are a current subscriber. Finish the book in 1 week? Then borrow another book. The subscription fee is for 1 month for 1 device for an unlimited number of books — just 1 at a time — but you can’t keep or lend the book. Essentially it is librarying books for senior citizens with B&N and the publisher each getting a cut.

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