Mikel Madina's List: Kulturklik

Tipología de errores de comunicación en redes sociales agrupados en tres ejes

Varias herramientas para CRM en twitter: reciprocidad, reciprocidad inversa, inactividad, bloqueados...

This report is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data-executives, strategic planners, social strategists, and marketers. It outlines the key challenges of social data, proposes a value-based framework for social analytics, and recommends clear and pragmatic steps that companies engaged in social media must follow to ensure they are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action-both today and in the longer term.

Customers continue to adopt social technologies at a blinding speed - yet organizations are unable to keep up. Why? Rapid adoption of social networking enables users to connect with individuals and communities who share mutual interests, increasingly leaving organizations out of the conversation. Simply hiring more people to keep up with social marketing, sales, and support will not be sufficient, as consumers and their new channels will always outnumber employees. As a result, companies need an organized approach using enterprise software that connects business units to the social web - giving them the opportunity to respond in near-real time, and in a coordinated fashion.

Muy básico

Search is one of the most important user interface elements in any large website. As a rule of thumb, sites with more than about 200 pages should offer search. Guidelines for search include:

a search button on every page (Update: search should be shown as a box, not a link, according to my newer studies on search usability.)
global search (searching all of the site) is better than scoped search
boolean queries should be relegated to a secondary "advanced search" page

Search is the user's lifeline for mastering complex websites. The best designs offer a simple search box on the home page and play down advanced search and scoping.

A heuristic evaluation is a discount usability inspection method for computer software that helps to identify usability problems in the user interface (UI) design. It specifically involves evaluators examining the interface and judging its compliance with recognized usability principles (the "heuristics"). These evaluation methods are now widely taught and practiced in the New Media sector, where UIs are often designed in a short space of time on a budget that may restrict the amount of money available to provide for other types of interface testing.

These are ten general principles for user interface design. They are called "heuristics" because they are more in the nature of rules of thumb than specific usability guidelines.

Heuristic evaluation is the most popular of the usability inspection methods. Heuristic evaluation is done as a systematic inspection of a user interface design for usability. The goal of heuristic evaluation is to find the usability problems in the design so that they can be attended to as part of an iterative design process. Heuristic evaluation involves having a small set of evaluators examine the interface and judge its compliance with recognized usability principles (the "heuristics").

Severity ratings can be used to allocate the most resources to fix the most serious problems and can also provide a rough estimate of the need for additional usability efforts. If the severity ratings indicate that several disastrous usability problems remain in an interface, it will probably be unadvisable to release it. But one might decide to go ahead with the release of a system with several usability problems if they are all judged as being cosmetic in nature.

We all are familiar with Jakob Nielsen's heuristics for evaluating the usability of interfaces. When I was conducting a study on documentation usability, I started wondering if there existed a similar set of heuristics for evaluating the usability of documentation. The natural place to pose such a question was the STC Usability SIG mailing list. The response was that there was no heuristics set available although someone had tried to open the discussion in the mailing list some time ago. An answer, which led to the list of heuristics presented below, was something along the line "Well, now that you asked, why don't you put the heuristics together" and so I did.

Problem
Users need to find a specific item in a large collection of items.
Solution
Offer a special advanced search function with extended term matching, scoping and output options.

Advanced search is the ugly child of interface design -always included, but never loved. Websites have come to depend on their search engines as the volume of content has increased. Yet advanced search functionality has not significantly developed in years. Poor matches and overwhelming search results remain a problem for users. Perhaps the standard search pattern deserves a new look. A progressive disclosure approach can enable users to use precision advanced search techniques to refine their searches and pinpoint the desired results.

Sección del libro "Search User Interfaces"

The ability to perform search requests in business data is an important asset
of any information system. To be accepted by its users, an information system
needs a front-end user interface that leverages the features and complexity of the
back-end search facilities. Intended for GUI designers and developers, this paper
proposes a pattern language for the design of such user interfaces.