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Jaykay Bak's List: Understanding Your Master Resell Rights Privileges

  • Dec 03, 09

    A lot of people and companies are slowly realizing the benefits of offering master resell rights with their products. Why not? It helps them increase their revenues because they are, in turn, giving their customers a chance to gain income from their purchases as well.\nJust because you own something doesn't mean that you automatically have the authority to make profit out of it. The need to establish rules and guidelines concerning certain privileges that people have on the products that they acquire was created in order not to protect those entities which conceptualized, created, invented and manufactured the product. Realizing man's constant need to trade, governments soon realized that without a way to police activities that violate the rights of the manufacturers and other related groups, there would simply be chaos. This is the reason why the need to set certain privileges on products were put into place. For one, it protects the buyers from acquiring fraudulently produced items and further protecting them in terms of the scope of warranties that are being offered for the products that they buy. Having set these privileges or rights also controls the price with which certain products are being sold.\nUnlike other resell rights, master resell rights offer a wider leverage for people who are keen on maximizing their costs. Normal resell rights or what is also known as resale rights let you sell items to a second party or to customers but you can be bound with certain restrictions like limitations on the price that you can sell the products for. When you sell products with resale rights only, your customers can only purchase products from you. They gain a right for personal use of the product. Thus, they can't, in turn, sell the product to other people. With master resell rights, people who purchase products from you have the right to sell them again.\nFor master resell rights that are considered transferrable, you have the option of passing onto your customers the master resell rights of the produc

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