Website owners 'must try harder' on complying with the new cookies law the Information Commissioner's Office (ICO) said today, as it published its half term report on enforcing the new rules.
This guide is based on the laws in Great Britain (England, Wales and Scotland). It was last updated in January 2008. Please note that the rules for Northern Ireland are different but must be considered when running a UK-wide promotion.
Most companies now use some form of direct marketing to find new customers, and to keep in touch with existing customers. The advent of email revolutionised the direct marketing industry, making the process cheaper, more wide-reaching and in some circumstances more effective. Unfortunately all of the advantages of email marketing are also exploited by spammers.