has categories but a little confusing navigation need Javascript tried in Firefox not Safari yet
Steve Jobs once called Paul Rand, “the greatest living graphic designer.” Though no longer alive, Rand’s legend still thrives in his work and in his writings. With a body of work that includes logos for IBM, Westinghouse, ABC, UPS, and NeXT, he’s still someone you should listen to.
In Design, Form, and Chaos, Rand shares “some thoughts and despair about the design of a logo.”
First what is a logo? Rand says poetically:
some info for reference not link for students...bad design examples at bottom of the page are bad mostly because they are unintentionally sexually suggestive
not organized by industry though
great resource includes intro, composition, types, idea generation, evaluation