Martin Spriggs's List: WLSTC 2010 Taking Your Website To The Next Level

• Analyzing and Improving Negative Space
• This is a perfect example of why filling your designs with lots of whitespace isn’t always a good idea.
• objects in the header are misaligned
• space between the top of the page and the bottom of the header is too large
• the screenshot (on the right of the layout) seems oddly small in its space
• the headline and sub copy aren’t aligned with the logo
• Notice that the negative space on the page has actually been decreased overall.

5 more annotations...

• Sans serif fonts have been proven to be more easily read online in body copy because serifs make it tougher for the eye to follow, while the opposite is true for printed text.
• Serifs work great in headlines and headings because they give a special accent