In 1998, national magazine ads for U.S. Satellite Broadcasting showed a drawing of a brain. Under it was the caption, "You only use 11 percent of its potential." Well, they're a little closer than the ten-percent figure, but still off by about 89 percent. In July 1998, ABC television ran promotional spots for The Secret Lives of Men, one of their offerings for the fall season's lineup. The spot featured a full-screen blurb that read, "Men only use ten percent of their brains."