Marylou Monaghan's List: e-Commerce

• based on a survey of more than 1000 Australians, revealed that 46 per cent of  online shoppers admitted that the order in which search results appeared
• based on a survey of more than 1000 Australians,  revealed that 46 per cent of   online shoppers admitted that the order in which  search results appeared
• just 15 per cent of respondents looked past the first page.
• 72 per cent of user clicks with second and third results receiving 13 per cent  and 8 per cent respectively.
• drivers of online shopping were price and greater choice.
• Online retailing makes up 6 per cent of Australian retail sales or about $12.6  billion a year and is tipped to grow significantly.
• A previous study by The Australia Institute also showed that 65 per cent of  shoppers use the internet to compare products and prices.
• About half of all respondents who did not shop online still   

  reported using  the internet to research one or more types of products.
• reported using the internet to research one or more types of products.

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