M Bukovic's List: Apple

• It seems likely that Apple will sell stacks of iPads this year, and if growth follows a similar trajectory to iPhone, its popularity will only accelerate with each new generation. More important for Apple, though, is that the iPad is designed to generate LOTS of revenue…for Apple. Apple’s iPad business model provides multiple revenue “whacks,” starting when people buy the device in the first place, followed by an ongoing revenue stream from the cut Apple takes on every application sold through its App store (which is, consequently, the only way to get an application onto an iPad, which to my mind, is a clear step backwards). Microsoft would have killed to have had a similar model for Windows, followed most assuredly by antitrust officials returning the favor by splintering the company into a 1000 little pieces.
• iPad, however, can cement Apple’s APIs as a de facto standard similar to the role Microsoft’s WIN32 APIs serve on desktop computers,
• Apple has made large strides in the phone space, to be sure. The iPhone redefined the category, changing completely what users expect from data-connected smartphones. The problem with phones, though, is that they are a bit like cars and clothes. They are personally identifiable and expressive of individuality in ways a desktop computer isn’t (though I think it is notable that Apple has had most success, from a computer standpoint, in laptops, something people do carry on their person and use publicly in places like coffee bars and Internet cafes

• Apple will have a large share of the smartphone market, but I don’t ever see them controlling the market the way Microsoft did with Windows.

   

  The iPad is different.
• were hamstrung by an inability to simplify the interaction model for a new form factor. That, consequently, is the same thing that torpedoed Windows Mobile, at least once something better appeared on the horizon. Apple is entering the market with a large number of applications, a great distribution network centered around its iTunes Application and content store, and a sense for design of products people use in public spaces. What is unique about the space iPad enters is that it is, at core, a tools market.
• Google, a services and advertising company, can do that, which is why it is such a threat to both Apple and Microsoft’s business model

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• Apple's iPad Will Come Into The Enterprise Through The Consumer Door. Again.

• Why The iPhone 4 Camera Is So Good

• Steve Jobs has achieved the impossible -- big business is turning to Cupertino, as the iPad and iPhone move from consumer markets into the center of the mobile enterprise.

• Apple's strategy to provide a complete set of solutions for education
• Apple is committed to education, we have a dedicated and experienced team, and we provide not just product, but solutions,
• Successful implementations of technology also demands consistency, training and the provision of content.
• 410 Apple Distinguished Educators
• 150 European training centres
• e teach teachers not just about Apple solutions, but also how to create content that's suitable for digital learning".
• nce content is created, providing routes by which that content can be accessed comes into play. This has boosted laptop sales across Europe, he admitted, as educators favour mobile solutions.
• Distribution matters too
• to YouTube
• tech-savvy educators is that it's wise to harness the tools pupils already like to use, from online social netwo
• YouTube
• If you want to play in the education market, you need to be a solutions provider
• u must also offer appropriate software, content and models for best practise in content creation.
• Schools and teachers face challenges. Industry observers confess that a relatively recent government initiative in which huge amounts of funding was provided for the deployment of Whiteboards in schools wasn't wholly successful. Why? Because decision-makers neglected to consider the need to train teachers in best use of the new devices.
• Sometimes schools can be resistant to change.
• Apple Distinguished Educators is that they can show others how new solutions and technologies can best be applied, reducing the complexity of change
• People have previously been concerned that mobile solutions can be stolen, but we are seeing more and more requests for mobility from primary and secondary schools," he explained.
• re learning all the time, online, exploring new topics, writing blogs, making their own place in the world," he said. "Then they go to school," he added, underscoring the divide then between the familiar technologies children may use at home, and those available at school.
• plan isn't to focus on the platform, but the usage, and that community shares expertise and best practice, and offer links to European education."
• t's easier access, learning anywhere at any time, that Intel mantra now begins to make sense. With social mobility there is more collaboration, you can show and share. You don't just have to go to one place to get information, but that you can have it with you and show people on the bus or tube what you have been doing. In terms of sharing and collaboration the impact is huge."

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• Apple Educational Services  works with schools and organizations every step of the way to make sure that they receive the needed support to meet their targets.
• We know that people are the key,

• Five more snarky remarks Steve Jobs could have made, if asked

• How the Apple iPhone and the Riverbed Steelhead are similar

• Apple's secret iPad advantage: The supply chain

• VMware belatedly gets into the iPad game

• Steve Jobs: Apple's greatest legacy or its biggest obstacle?

• The case for Intel making Apple's mobile chips: A Wintel of the post-PC era

• Apple dumps Intel from laptop lines

• Why Windows 8 Is Fundamentally Flawed as a Response to the iPad
• allows iOS to get away with doing less.
• Pad is that it’s a portable computer that does less — and because it does less, what it does do, it does better, more simply, and more elegantly
• llows iOS to remain light.
• that you can’t design one system that does it all
• ndows 8 is trying to have it all
• on’t think that can be done
• can’t make something conceptually lightweight if it’s carrying 25 years of Windows baggage.

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• Apple's iCloud data centers: May the guessing game begin with HP

• chief executive Steve Jobs made it expressly clear that if you want to reach a significant portion of the market for laptops, smartphones and tablets, you’ll have to play by its rules.
• If you’re a business and want to sell software, music, movies, TV, books, magazines, newspapers, video games or ads to the growing mobility-minded population that also happens to be increasingly favoring Apple products, you’ll have to play by Apple rules.

• If you’re one of the millions of consumers who use an iOS device and want to send a short message, e-mail, photo, file or business document of any kind — or want to buy something online — Apple has solutions that are not just available, but preferred on your chosen ecosystem. You have to go out of your way to find an alternative, assuming it’s available through the channels I’ve outlined above — after all, Apple’s the gatekeeper.

   

  It’s a services world, baby, and you’re just livin’ in it.
• he difference here is that with ubiquitous connectivity, Apple can far more effectively police its network — that’s too strong, perhaps merely “enforce its preferences” — on a very large group of customers.
• The iPad isn’t a product that no one knows what to do with; it’s the new magazine, the new day planner, the new GameBoy, the new in-business-class-and-reviewing-my-presentation device. And now it syncs seamlessly with all the other devices in your life.
• The mobile world is moving away from the chock-full-o’-content web and increasingly becoming a world of closed pipes of content, with Apple, Google, HP and Microsoft regulating the flow.
• The Mac vs. PC vs. Linux argument from the early days of consumer computing has lost a great deal of its luster in recent years with the development of cloud computing on the open web, but the concept of platform wars is quickly making up for lost ground with the development of cloud computing in the closed mobile space.
• Apple is making it very hard to offer alternatives from within.

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  Commencement Speeches