The basic needs approach has at least four advantages over previous approaches to growth,
employment, income redistribution, and poverty eradication. First, the basic needs concept is a reminder that the objective of development is to provide all human beings with the opportunity for a full life. However a “full life” is interpreted, the opportunity for achieving it presupposes meeting basic needs. In the previous decades those concerned with development have sometimes lost their way in the technical intricacies of means—growth rates,
production, productivity, savings ratios, export ratios,
capital-output ratios, tax ratios, and so on—and lost sight of the end. They also emphasized the economic component of development at the expense of nonmaterial ones that contribute to human development. They came near to being guilty, to borrow a term from Karl Marx, of “commodity fetishism.” Being clear about the end obviously must not imply neglecting the means: on the contrary, it means efforts are directed at choosing the right means for the ultimate ends that are desired. In the past, planners have moved away from one aim of development, which is meeting basic needs, to some conglomeration of commodities and services valued at market prices, irrespective of whether they are air conditioners or bicycles, luxury houses or rural shelters, whether they benefit the rich or the poor, and irrespective of noneconomic costs and benefits such as human rights, freedom, and participation. The basic needs approach recalled the fundamental concern of development, which is human beings and their needs.