Tall tales spin like peeling rubber in Daytona Saturday, February 18, 2006 Huntsville Times DAYTONA BEACH, Fla. - True story: The city of Daytona lost $20,000 promoting a race in 1936. The Elks Club took over as sponsor in '37 and found itself up to its antlers in debt. A mechanic-racer named Bill France Sr., who was living in a rented bungalow for $13.50 a month, started to fret that racing might disappear from the town. He decided to beg help from a well-known promoter, Ralph Hankinson. But France didn't have the money for a long distance call. He called collect. Hankinson refused to accept the call, which would have cost him a quarter. France then turned to a saloon-owner named Charlie Reese. Charlie, who would later mysteriously disappear, might be generously referred to as "shady."