Mike Henderson's List: community management

• So here’s the observation. If you manage a brand online, get ready for people to leverage it — both professional and personal — for their own gain.The big question is whether to grease the skids and enable it, stand by and watch it happen, or send in the clowns and get all legal.
   

   

  The question is this: should I be giving product to bloggers and twitter users to activate this sort of self-managed promotion/contest or am I on shaky legal/ethical ground? I did rip into the “Blog Slut” phenomenon and don’t want to demean the Lenovo brand name by getting into any kind of payola arrangements. That aside, @moon has pounded the word Lenovo and gotten other people to Tweet it far more than the usual organic flow of the conversation would have. So should I shut up and be happy for the free branding?

• I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe.
• back in-house f
• web and our devices will continue to move into tighter friendships
• I believe working remotely will become the rule, not the exception,

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• Consumers are key for companies. Key because they’re clients and best advocates of the brand.
• CRM is meant to increase loyalty by offering information and generating repeat business.
• Web offers to brand a vast conversation facilitator toolbox such as blogs, forums, twitter, digg-like platforms, social networks, and instant chats to develop an intense relationship with consumers.
• the ability to create and maintain a continious point of contact and conversation.
• look at online event sponsorship and advertising in specific communities of interest

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