Mike Henderson's List: Renown

• It's not out of the realm of possibility for a patient to initiate a conversation on a Facebook wall that could cross the line, thereby eroding the boundaries of the physician-patient relationship, and possibly even threatening ethical standards because of the casual nature of communication on the social network.
• We also have asked physicians to keep in mind that accepting friend requests from patients will allow those patients to see personal information and have a glimpse into the private lives of the physicians.
• we felt it was in our physicians' best interests to keep their personal and professional lives separate.

1 more annotation...

• The biggest concern the companies had with social media was how to balance the risks and benefits. Other top concerns were dealing with third-party comments and opening themselves to liability.
• In addition, it seems hospitals would be well-served by developing well-thought-out social media strategies — another study showed that a hospital’s social media connections strongly affect a consumer’s decision to receive treatment at that facility.

• 57 percent of consumers said that a hospital's social media connections would strongly affect their decision to receive treatment at that facility, according YouGov Healthcare, a hospital market research firm.
• 81 percent of healthcare consumers consider a hospital with an active online presence to be more "cutting edge," according to the survey
• 25 percent of the healthcare consumers surveyed said they will likely connect with hospitals through social networking tools in the future. And those most likely to connect are women between 36-64 years old.
• Such responses could help "cutting-edge" hospitals design their social media strategies to more effectively engage current patients, successfully promote their services to potential patients, as well as make the hospital and healthcare information more accessible to its community.

2 more annotations...

• Whether branding yourself via Twitter, LinkedIn or Facebook matters to you will depend on who you are. As the U.S. healthcare system evolves, branding will be critical as a way to tout your expertise and attract new career opportunities, Fogelson says.
• Dr. Geeta Nayyar, principal medical officer at Vangent and a clinician at George Washington University, says her tweets, which go out to more than 800 followers, have boosted her reputation as "Dr. Nayyar"--a social media, health IT doctor. "It's like being seen on a billboard or commercial, but more personal and real-time than other static venues," she says.