Michael Comins's List: Augmented Reality

• As industry pioneers, Layar hosts the world’s leading mobile augmented reality platform with thousands of developers and content layers, and over 10 million installs of the Layar Reality Browser.

• Augmented reality (AR) refers to the addition of a computer-assisted contextual layer of information over the real world, creating a reality that is enhanced or augmented.

• The Blippar™ platform uses the latest image recognition technology to make the advert itself the trigger for the virtual content.

• even as quick response (QR) codes start to gain traction, they are under threat from the next generation of technologies that offer new and unique forms of interaction between print and digital media, such as near-field communication (NFC) augmented reality (AR), digital watermarking and even iQR Codes.
• Near-field communication
• Augmented reality
•  iQR Codes
• Digital watermarking

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• Pointing the camera of a smartphone or iPad at the Dubai World Championship's advertisement about Rory McIlroy caused the ad to come to life on the device with a video about Dubai, overlaid on images of real life captured through the device's camera. Users of touchscreen devices could touch a link to apply for free tickets for the championship.

• In July Wheeler's team came up with an idea to do an augmented reality app for the holiday season. By pointing an iPhone or Android smartphone camera at one of the company's red holiday cups, a character on the phone would appear to ski, run, or move in some way on the cup, bridging the digital and physical worlds.

• AR focuses on superimposing information on a still or moving image. The possibilities are virtually limitless.

• "Hence, we expect around 3-5 years for these glasses to be widely accepted and be priced according to the market affordability."

• Sports teams begin to explore the possibilities of technology