mary butler's List: Digital Automotive

Designing interactions for the car is different than designing for anywhere else. Sure, designing instrumentation and car bodies exist and continue to evolve but within the last decade there’s been an emerging focus on vehicle telematics, defined in part

Since the late 1990s, car dealers have used their considerable political clout to pass or better enforce state franchise laws that in many cases make it a criminal offense for an auto manufacturer to sell a new car to anyone but a state-licensed car deale

Automotive telematics may be defined as the information-intensive applications that are being enabled by a combination of telecommunications and computing technology. The automobile is, in effect, a computing platform to which services may be delivered. T

What will the Enterprise of the Future look like? To answer that
question, we spoke with more than 1,000 CEOs from around the
world as part of our biennial Global CEO Study series.1 Across industries,
geographies and organizations of different sizes, the

Much of the innovation and product differentiation in the automotive industry is driven by software.

* Improved performance and economy due to more sophisticated powertrain control systems
* Improved safety from more sophisticated stability contr

Dear automakers, in a tough new-vehicle sales environment, when you are not building cars, you should be building stronger post-purchase relationships. Strengthening ties with current owners offers a powerful brand-growth opportunity now as well as pay fu

THE next frontier in computing has four wheels. Just as microprocessors and wireless Internet connections have turned cameras, phones and televisions into computers (sans mouse, of course), the technology is poised to transform the way we drive by putting

Representing "the absolute zenith in the high-end luxury saloon segment," Maybach rolls out the ultimate in ultimate over-the-top luxury motoring, the Maybach Zeppelin. For the lady who has absolutely everything yet still wants more, the Zeppelin pampers

What to do next time out-of-network care is needed

A successful content strategy enables an organization to consistently deliver compelling content on a cost-effective, scalable basis. The concept sounds straightforward, but the companies that can truly profess to have obtained this status are relatively

Companies that sell to the rich are always going on about the “customer experience.” They obsess over their in-store presentation, impeccable wrapping paper and velvet bows, the plush but subdued ambiance, and subtly snobby salespeople.

Eight strategic and tactical initiatives are intended to help marketers in the automotive industry improve the performance of their email programs and communications

McNamara Technology Solutions has once again released its report following the Consumer Electronics Show (CES), which took place this year in Las Vegas on January 8th - 11th. The trend of the convergence of consumer electronic devices technology and autom

Published in March 2008 by the Office of Aerospace and Automotive Industries, U.S. Department of Commerce

Automotive parts consumption is directly linked to the demand for new vehicles, since
roughly 70 percent of U.S. automotive parts production is for

It’s not news that Detroit is in the ditch, battered by both a frightful economy and self-inflicted woes. General Motors and Chrysler have already tapped Washington for $17.4 billion in emergency loans to avoid bankruptcy, and given the plight of the Amer

I’ve gotten a lot of questions about why so many on Tuesday failed to make it to the inauguration despite having the coveted purple tickets.

I was really lucky that I finally made it in, but that has a lot to do with my determination. You see, when I hav

Doesn’t exactly have the ring of Tinkers to Evers to Chance, does it? (Sorry, you know I can’t resist the Cubs reference). But just wanted to drop a quick blog during my long layover in Houston on my way home from the inauguration. Just yesterday I saw Pr

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