Macroanalysis: Digital Methods & Literary History is a book whose time has come. “Individual creativity,” Matthew L. Jockers writes, “is highly constrained, even determined, by factors outside of what we consider to be a writer’s conscious control.” Although Jockers’ book is a work of impressive creativity, it also fits squarely within a larger set of trends. The scents of ‘Digital Humanities’ (DH) and ‘Big Data’ are in the air, the funding-rich smells attracting predators from all corners, and Jockers’ book floats somewhere in the center of it all. As with many DH projects, Macroanalysis attempts the double goal of explaining a new method and exemplifying the type of insights that can be achieved via this method. Unlike many projects, Jockers succeeds masterfully at both. Macroanalysis introduces its readers to large scale quantitative methods for studying literary history, and through those methods explores the nature of creativity and influence in general and the place of Irish literature within its larger context in particular.