marielli 's List: Project Nigeria

• Fortunately, entrepreneurs in the area saw these challenges as opportunities and many have created business dedicated to making the environment for doing business better. Mobile Telephone Network (MTN) is one of the many companies that took advantage of Nigeria’s communication plight. “…It really is a massive untapped market. It's one of the big countries that doesn't have telecoms. We expect to have subscriber numbers between 200,000 and 300,000 by March next year," said Rob Nisbet, MTN financial director.

• George Thorpe, an old schoolmate of Adenuga at Ibadan Grammar School and a highly respected marketing strategist says of Glo: “I particularly like the growing stature of the brand. It came in on the platform of ‘it’s our own.’ More and more, it is maturing into an adolescent, confident, adventurous, Pan-African brand, ready to, not just make conquest in Nigeria but extend its tentacles elsewhere. That is something that we all can be proud of.
  
  I am not sure that any brand can sustain a purely parochial national mystique posture in a globalized GSM world as we have it and survive for long. I think they must have realized that. More and more, you see the new campaign, Rule. Look at the attitude. Look at the avant guard and confident attitude. The brand is saying something like: ‘I might have been a small boy. I was slow off the block. I arrived late. You had all your doubts about me.
  
  I am now a big boy. You have to pay attention to me.’ I like their avant guard, confident, I am in your face kind of brand communication. And incidentally, it seems to me that the network is also delivering. Because it is important. It is not what you say, it’s what you do. People have to match the two. And it seems to me that Glo has done a marvelous job of that. They have been able to enter this market rather belatedly but have grown phenomenally

• Meanwhile, Hakeem Bello-Osagie, chairman of Emerging Markets Telecommunications Services, or EMTS, owners of the licence operated by Etisalat, said that Etisalat is expected to use a marketing strategy of reduced tariffs to take market share from established operators in Nigeria .

• In order to have a successful international marketing strategy, organizations will need to adapt, manage, and oversee a marketing campaign in a foreign territory.
• International marketing occurs when a business attempts to sell its products and services to consumers in another country.

• Nigeria 146,255
• Nigeria 179,747
• Nigeria 1,229
• The apparently anomalous appearance of Nigeria in second place in Table 4 is due to the large number of mobile subscribers there -- nearly 63 million (see Table 7). This is the largest in Africa, despite a relatively low penetration rate of 43 percent and is the result of Nigeria having by far the largest population in Africa and having experienced a huge surge in the number of mobile subscribers recently.
• Nigeria 6,945
• Nigeria 47
• Nigeria 43%
• As Table 8 shows, Nigeria added over 22 million mobile subscribers in 2008 -- twice that of the next-largest growth market (Egypt), and equal to the entire subscriber base of the fifth-largest African subscriber market, Morocco. But it was not alone in recording extraordinary rates of subscriber growth. Nigeria’s near 56 percent was easily beaten by Uganda’s near 86 percent, and seven markets managed over 40 percent. (See Table 9.)
• Nigeria 22,593

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