Manmeet Singh's List: Crisis Management

primary aim of crisis management is I suggest, to do the following:

* Respond to what is happening now without wasting disproportionate time on getting 100 percent accuracy on the cause of the crisis. This may prove impossible, in any case.
  * Assess the situation from inside and outside the organisation as all stakeholders might perceive it. In this sense perception equals reality.
  * Identify the immediate / probable impacts and subsequent consequences and get ahead of them. Otherwise, the organisation merely becomes a voyeur to its own destiny and that will be shaped by others and not you.
  * Take direct actions to contain the likely or perceived damage spread (this includes reputation, brand protection and so on).
  * Identify and activate, without any delay, obvious features of the business continuity plan which are needed to cope.
  * Encourage decision makers to take bold and prompt actions tempered if anything, by over reacting (within a previously agreed response structure) rather than under responding.