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Researching Web2.0 and social media and how business is implementing as communication and training tools.
Updated on Jun 24, 09
Created on Apr 29, 09
Category: Computers & Internet
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Rich Occhionero's List: Web2.0 & Social Marketing
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A company website that is a simply an online product brochure is a wasted opportunity. More progressive companies are using theirs to stimulate discussion and community around their brand, products and services, and are harvesting invaluable customer insight as a result.
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Apr 29, 09
Yammer Web2.0 Show podcast notes
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Apr 30, 09
How To Evolve Your Irrelevant Corporate Website
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Apr 30, 09
Ongoing List of Social Media Strategies from Enterprise Corporations
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Apr 30, 09
A List of Social Media Marketing Examples
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Apr 30, 09
The POST Method: A systematic approach to social strategy
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Apr 30, 09
New 2008 Social Technographics data reveals rapid growth in adoption
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Apr 30, 09
The future of the Social Web, according to Forrester
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Apr 30, 09
New research: B2B buyers have very high social participation
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New research: B2B buyers have very high social participation
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- 91% of these technology decision-makers were Spectators -- the highest number I've ever seen in a Social Technographics Profile. This means you can count on the fact that your buyers are reading blogs, watching user generated video, and participating in other social media. Note that 69% of them said they were using this technology for business purposes.
- Only 5% are non-participants (Inactives).
- 55% of these decision-makers were in social networks (Joiners) -- despite as mature businesspeople and not college students, you'd think they'd be participating a lot less.
- 43% are creating media (blogs, uploading videos or articles, etc.) and 58% are Critics, reacting to content they see in social formats. Again the numbers are very high compared to other groups we've surveyed, and again the level of participation for business purposes is also very high.
- Note that buyers use social technology but don't rate it highly in terms of its influence on their buying decisions. This, despite the fact that count on peers' opinions to make decisions. I think this reflects that people haven't gotten used to this sort of information as a key input in buying decisions. This will change, especially as better applications come on line.
- Social applications should be integrated into other marketing. For example, National Instruments makes technical content from its customer community central in its marketing activity -- this is a model other B2B sellers should follow.
- Reach out to people by role -- people with the same job description form natural communities. This is a technique IBM SOA marketer Sandy Carter has described in her book "The Language of Marketing 2.0"
Some highlights from this research (start by looking at the right two columns):
What does this mean for you? If you're a B2B marketer and you're not using social technologies in your marketing, it means you're late. We've seen a lot of excellent activity here from the likes of Dell and National Instruments (both won Forrester Groundswell awards) but a lot of the blogs, communities, and other social outreach from business to business companies is less than mature, to say the least. This is your chance to stand out. Take this report and show it to your boss to convince her that it's time to get started.
The report includes some good recommendations for B2B buyers, including the following:
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Apr 30, 09
Welcome to The Altimeter
Wiki. You'll find everyone you need to know in the social media space listed
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Groundswell technologies are exploding. They're cheap and easy to create and improve, they tap easily into the Internet advertising economy, and they connect people who naturally want to connect.
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The net result of all this accelerating activity is that the groundswell is about to get embedded within every activity, not just on computers, but on mobile devices and in the real world. This is the ubiquitous groundswell. What does that mean?
It means social networks will connect people with the groups they care about. Transactions will be constantly rated and reviewed. Tags, supplied by ordinary people, will reorganize the way we find things. Feeds will alert us to any changed content, and feed readers will be as much a part of the online experience as e-mail or browsers are now.
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May 06, 09
How should your brand site share with your community?
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