Looking ahead to 2010, NEXT is quietly on target to stimulate the engagement of more than 100,000 young Jewish adults through an array of meaningful post-trip experiences carefully designed to increase the Jewish literacy of this group and build connections to the broader Jewish community. This figure does not even count what's happening at colleges and universities across the country, where tens of thousands of other Birthright alumni have immersed themselves in projects and programs sponsored by their local Hillels and other campus-based organization. Hundreds more are signing up for Jewish and Israel studies courses as a way of continuing the Jewish journey they started on Birthright.