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Bad Bosses - What Makes a Bad Boss - Bad?

humanresources.about.com — Want to avoid becoming a bad boss? Afraid that you may already be considered a bad boss? Just want to commiserate with other people who have bad bosses? Here are your thoughts about what makes a bad boss, well - bad? Have more thoughts about bad bosses? Share them here.

有特色就不怕貴 飲料F4逆勢成長
‧非凡新聞周刊 2009/08/10
在不景氣中，去年台灣飲料市場呈現微幅衰退，但強調健康的機能性茶飲、含果粒果汁、頂級口感的咖啡、鮮乳卻逆勢拉出長紅，成為未來飲料新鮮大趨勢。
【撰文／盧映利】

比健康拚口感尬新鮮

日頭赤燄燄，一群消費者在便利商店飲料櫃前東挑西揀， 媽媽拿了兩罐含有果粒的柳橙汁， 其中一瓶自己喝，另一瓶給小朋友；兩個上班族女生也各拿了罐無糖綠茶，準備吃完午餐好好去油解膩一番。

超商夏日促銷戰搶市

全力搶攻夏日飲料市場，不少便利超商都在近期推出飲料促銷活動，7-ELEVEn只要買兩瓶飲料，就有機會抽中一元的特價，由以往的一折降至一元，時間也由四周拉長至六周；而全家則推出寶特瓶飲料第二件六折的活動，萊爾富則有任選兩件八八折、三件七七折，全力拉抬盛夏飲料買氣。

受到去年金融海嘯的影響，消費者節衣縮食，台灣飲料市場呈現微幅衰退的趨勢，茶飲料市場較前年衰退六．二％，主流口味為綠茶、烏龍茶與奶茶，其中以綠茶占比最高，為三一％，是最受消費者青睞的茶飲料。

機能性茶飲市場黑馬

近幾年健康意識抬頭，機能性健康無糖的茶飲料愈來愈受消費者歡迎，7-ELEVEn觀察發現，無糖或低卡健康的茶飲料銷售量有逐漸成長的趨勢，尤其上班族為了健康著想，多半改喝無糖的茶飲料，無糖、訴求可降膽固醇的機能性茶飲料後勢看好。

最亮眼的，就是在去年全體茶飲料微幅衰退的市場中，維他露推出的「每朝健康」綠茶及烏龍茶銷售量反而逆勢成長了二成，逗趣的膽固醇妹廣告也一舉打響每朝健康烏龍茶的名號，綠茶更成為粉領族團購新寵，教官篇連續劇式的廣告也引起熱烈討論。

另外一個衰退市場的黑馬，就要提到可口可樂推出的「美粒果」， 在去年衰退的飲料市場中，只有果汁品項成長了一二％，這動能幾乎全來自美粒果，才推出短短一年， 美粒果就賣出一億五千萬瓶，可口可樂台灣分公司總經理高文宏分析，「有果肉的果汁」這單純產品訴求是成功主因，豐富果粒口感一喝即知，一推出市場占有率就突破四成，今年夏天美粒果再接再厲推出含有蘆薈粒的新產品。

高價咖啡、鮮乳勝出

金融海嘯中的「拿鐵理論」（編按：每天少喝一杯一百元的拿鐵， 一個月就可省下三千元的開銷）害慘了咖啡連鎖店，有咖啡癮的白領消費者轉向便利商店附設現煮咖啡，排擠效應下，去年即飲咖啡市場近幾年來首見衰退，整體下滑了六．五％；但味全的「貝納頌」卻反向成長，在競爭激烈的咖啡市場中，市占率由去年的三五％上升至今年五月的四二％，味全飲料事業部資深經理陳盟元分析，口味不輸現煮的冷藏咖啡將成為市場主流， 未來五年還有成長空間。

去年因受前年鮮乳漲價及毒奶事件影響，整體鮮乳市場銷售量衰退一○％，但值得注意的是毒奶事件後消費者轉向喝國產乳品， 去年第四季較前年同期銷量成長一．一％，整體市場趨勢已由衰退轉向成長，其中高價位鮮乳中占比由五六．九％成長至去年的五九． 一％，持續擠壓中價位鮮乳銷售。

也就是看好高價位鮮乳的市場， 統一在四年前推出的Dr.Milker持續深耕市場，換上新外包裝強化產品形象，讓喝頂級鮮乳有打開禮物一樣的感覺，同系列的咖啡及奶茶也一併換上新裝，提升產品的時尚感。

在今年飲料市場逐步回溫的時間點，本刊特別彙整美粒果、每朝健康綠茶、貝納頌及Dr.Milker等在不景氣中拉出長紅的「新飲料F4」， 看看它們如何打敗衰退市場，賣出亮眼好成績？也一探未來飲料新鮮大趨勢。

【完整內容請見《非凡新聞周刊》2009年173期】

Also not surprising, the top platforms being utilized: Facebookfacebookfacebook (74%), YouTubeYouTubeYouTube (65%), TwitterTwitterTwitter (63%), LinkedInLinkedInLinkedIn (60%). Combined, this usage represents significant growth from 2007, when the same survey indicated that just 20 percent of marketers were using social media.

Those who think there is one silver bullet to fix the newspaper business are mistaken. Newspapers have almost always had multiple streams of revenue to support themselves and the future will likely not be any different. That doesn’t mean, however, that the money-making models newspapers will use on the web will look the same as the ones they have used for print.

Newspapers are struggling financially, but ad revenue is predicted to recover slightly in 2010. The underlying issues are not just business-driven, but include issues of structure, culture and the industrialized foundations of distributing newspapers. This list is not a comprehensive one, but these are some of the things that newspaper leaders should be considering. And though print itself may not survive, the organizations behind them provide value to a democratic society, often covering and providing news that blogs with more limited resources can’t always dig up. We welcome comments below with other suggestions of things you think newspaper leaders should try or invest in. Let’s have some dialogue about this topic.

Those who think there is one silver bullet to fix the newspaper business are mistaken. Newspapers have almost always had multiple streams of revenue to support themselves and the future will likely not be any different. That doesn’t mean, however, that the money-making models newspapers will use on the web will look the same as the ones they have used for print.

Newspapers are struggling financially, but ad revenue is predicted to recover slightly in 2010. The underlying issues are not just business-driven, but include issues of structure, culture and the industrialized foundations of distributing newspapers. This list is not a comprehensive one, but these are some of the things that newspaper leaders should be considering. And though print itself may not survive, the organizations behind them provide value to a democratic society, often covering and providing news that blogs with more limited resources can’t always dig up. We welcome comments below with other suggestions of things you think newspaper leaders should try or invest in. Let’s have some dialogue about this topic.

RockMelt Web Browser Faces Uphill Climb

Posted by: Douglas MacMillan on August 14

Netscape co-founder Marc Andreessen is busy making dozens of small bets on startups in his $300 million venture capital firm Andreessen Horowitz. RockMelt may emerge as one of his most intriguing investments, because of both his history as a pioneer in Web browsing and his current ties to social networking behemoth Facebook.

The New York Times reported on Friday that the Andreessen-backed startup will somehow incorporate Facebook user names in its browser, so that users could presumably interact with their friends on the social network while they’re surfing around the Web. Andreessen currently sits on Facebook’s board, but the newspaper reports that Facebook is not explicitly connected to the project. That wouldn’t prevent RockMelt from tapping into the social network’s API, a code that makes Facebook data available to other Web sites and services.

What makes Andreessen think the market will support another Web browser? Microsoft’s Internet Explorer still owns the lion’s share, 68%, of the market, though Mozilla’s Firefox continues to steadily gain ground with 22%, according to data tracker Net Applications. The next two most used browsers, Safari and Chrome, have yet to surpass 10% market share combined, but Apple and Google are investing heavily in those products.

As people turn to the Web for greater chunks of their day and more activities in their lives, the browser has become one of the most important pieces of software installed on most computers. That means the average newcomer won’t easily jump to some newcomer, regardless of its backer.

Though we know little about RockMelt so far, what we do know sounds a lot like Flock, the “social Web browser” launched in late 2007 that’s raised more than $28 million but has failed to gain any significant share of the market. I remember liking the idea of Flock – having a constant sidebar of conversations happening on Twitter, Facebook, and other social sites that are important to m

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Biotechnology and Life Science Marketing Consulting: Comprendia » Blog

宝洁：如何面对被颠覆的商业游戏?
[2009-08-25]


在这次大萧条中，大部分消费品公司都在商店专卖产品的攻势下败下阵来，对于宝洁、联合利华来说，该如何面对被颠覆的游戏规则，适应它还是重新颠覆它？

【《中国企业家》网络专稿】据《经济学家》杂志8月20日报道，就在去年，当P&G的CEO雷富礼出版了他的新书《游戏颠覆者》时，读者们趋之若鹜地想从书里领悟出世界上最大消费品企业的商业策略。

但现在，这家公司正在迎接一场商业游戏改变的到来：那就是全球经济萧条，而显然，这并没有被雷富礼先生预见到。

这个月初，宝洁的财报显示，上个季度利润为25亿，同比去年下降18%，几种产品的销售，比如说Bounty纸巾和汰渍洗涤剂，这几种产品的利润下降了11%。有分析认为，P&G也许需要用几年的时间才能回到以前的盈利水平。

对于大多数的成品公司来说，目前的财务报表都不怎么好看。销售额为世界第三的联合利华，这个月宣布二季度公司利润同比下降17%， Kimberly-Clark、Sara Lee在上个季度的收入都有所下滑。而那些专业生产食品的厂家，包括雀巢，Kraft and Kellogg，比这些清洗用品厂家稍微好点，而原因却是因为消费者开始在家里储备更多的食品。

消费者在经济萧条时期也许买不起劳力士和香槟，但是每个人仍然需要买香皂、卫生纸，至少理论上是这样。然而在这次的萧条中，日用品的销售也开始下滑，这其中的原因大多是因为一些商店，超市里现在开始出售自己品牌的商品，或者自己商店的专卖产品，这样的产品往往比普通产品要便宜三分之一，正好可以吸引那些对每一分钱都计较的顾客。一些大品牌日用品在消费品涨价的趋势下，不合时宜的涨价五分之一， 使这种趋势更加明显。

零售商们甚至纷纷为自己的产品提供了更多的展示货架，通过这种方式，大品牌更加不被注意到，而他们就能够销售得更多。

北卡罗莱大学的营销专家Jan-Benedict Steenkamp预计，全美两大零售商中，沃尔玛的专卖产品占到了20%，而 Kroger则占到35%。

在过去的一年，商店专卖商品在美国增长了9% ，在欧洲则增长了 5%，很多类产品都从品牌商品那里抢夺了市场份额。对于那些中档商品来说，尤其脆弱，招架不住商店专卖产品的攻势，甚至在德国这样的国家，商店专卖产品大约占到了总销售量的40% ，那些最高档品牌倒没失去市场。

很多分析认为，这种趋势将在萧条后继续延续。调查公司Ali Dibadj of Sanford C. Bernstein预计，目前开始使用店内特供产品的消费者将有一半不会重新再用品牌产品。 店内特供商品的质量在不断提高， 消费者也挑不出与品牌产品的任何不同之处， 尤其是对于面巾纸和牛奶这样的产品。

然而，并不是所有的消费品公司都在商店专卖产品的攻势下败下阵来。Reckitt Benckiser,一家中型规模的英国公司，二季度利润同比去年增长了14% ，销售额增长8%。这家世界上最大的家用清洁用品的制造商，最近调高了今年销售额和利润的预期，然而，宝洁、联合利华则相反，。Reckitt 从2005到2008年，净收入增长了9%，而宝洁只增长了5%，联合利华6%

Reckitt将自己的成功归结为适当的管理，营销和品牌定位。公司的管理组织架构出奇的简单，这就能够让公司比竞争伙伴更快速地做出决定。

Mr Becht强调，其实消费者仍然能够掏钱去买贵一点的品牌产品。当很多对手都消减营销开支的时候 ，Reckitt 去年的营销支出却提高了25%，公司采取分层定价的策略，不遗余力地吸引那些精打细算的消费者。

当衰退结束，日用品公司的压力将会消失。但如果悲观的预计兑现的话，大多数消费者将固守着在最近几个月所养成的节俭的习惯，品牌产品将继续受到煎熬。

一种解决的办法是开发亚洲和拉丁美洲这样的新兴市场，在那里，店内特供产品在短时期内并不能站住脚。因为零售商们规模还很小，还没有资源与能力生产自己的产品。

对于联合利华来说，目前一半的收入都来自于新兴市场，就比宝洁更加容易占有市场了。

另外一个策略就是跳过零售商，直接通过互联网向消费者出售商品。宝洁的新总裁Bob McDonald,对于此项计划很是拥护，这正好充当了目前正缺少的“游戏颠覆者”的角色。