Loughlin O'Nolan's List: Social Media Guidelines (for staff)

• Today, posting, commenting or sharing is so easy that one can also easily miss the fundamentals in business and personal life. Laws still apply. Remember to validate the copyright if you post information that was not created by you. If you refer to information on other blogs, the common way of showing respect is by linking to the original post.
• Writing about competition is good, but expressing negative thoughts about competitors without support of facts is not ok. If you write about competition, write with the respect they deserve as a competitor of Volvo Car Group.
• It is ok to disagree with the opinions of others, but do so with respect.
• Since we promote sharing and caring, Volvo Car Group believes that linking to other online actors is positive showing the source of information for example. If you find interesting information, provide links, generously.
• Since we promote sharing and caring, Volvo Car Group believes that linking to other online actors is positive showing the source of information for example. If you find interesting information, provide links, generously.
• Since we promote sharing and caring, Volvo Car Group believes that linking to other online actors is positive showing the source of information for example. If you find interesting information, provide links, generously.
• Since we promote sharing and caring, Volvo Car Group believes that linking to other online actors is positive showing the source of information for example. If you find interesting information, provide links, generously.
• It is ok to disagree with the opinions of others, but do so with respect.
• 5. Respect.
  Today, posting, commenting or sharing is so easy that one can also easily miss the fundamentals in business and personal life. Laws still apply. Remember to validate the copyright if you post information that was not created by you. If you refer to information on other blogs, the common way of showing respect is by linking to the original post.
• posting, commenting or sharing is so easy that one can also easily miss the fundamentals in business and personal life. Laws still apply. Remember to validate the copyright if you post information that was not created by you. If you refer to information on other blogs, the common way of showing respect is by linking to the original post.
  
• Respect is also about how you treat people. Always remain objective and treat people respectfully. Do not pick fights. Be the first to admit mistakes.
  
• posting, commenting or sharing is so easy that one can also easily miss the fundamentals in business and personal life. Laws still apply. Remember to validate the copyright if you post information that was not created by you. If you refer to information on other blogs, the common way of showing respect is by linking to the original post.
• By participation in social media we can use our resources effectively and reach out to a large number of people, regardless of time and place. Our customers can be sure we are trustworthy, we care and react.
• Respect is also about how you treat people. Always remain objective and treat people respectfully. Do not pick fights. Be the first to admit mistakes.
• Today, posting, commenting or sharing is so easy that one can also easily miss the fundamentals in business and personal life. Laws still apply. Remember to validate the copyright if you post information that was not created by you. If you refer to information on other blogs, the common way of showing respect is by linking to the original post.
• use your common sense.
• Volvo Car Group strongly recommends that you use your own name and that you are transparent with whom you represent when participating, sharing or writing in all online publishing. In online conversation, as well as in all other conversation, you are always an ambassador for the company even if you are not acting on behalf of the company.
• There are few things that make more impact than honesty
• Be careful with revealing any personal information about yourself and others
• Make it obvious to others that your thoughts are your own and not the company's when you are acting on a private basis
• Today
• Volvo Car Group believes in the best judgement of our employees, these guidelines are in the spirit of trust and openness. When in doubt, please ask your manager for advice

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• Do not post material that is unlawful, abusive, defamatory, invasive of another's privacy, or obscene to a reasonable person.
• Get permission from colleagues before writing about them.
• link to the original (if possible) and use quotation marks or blockquotes (for longer texts).
• When using a photograph found elsewhere on the web, you must do one of the following: 
  • Get permission from the original copyright holder (which may not always be same as the site displaying the image). Document receipt of permission. 
  • Use an image that is not encumbered by copyright, such as an image that is available under a creative commons license.  
• Make sure images are properly credited, citing the source and photographer's name.

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• personally responsible for the content he or she publishes on any form of social media
• Be thoughtfu
• don’t share anything that is proprietary and/or confidential to the AIA. For example, it is not okay to share any content that required a non-disclosure agreement or is part of a confidential management or Board discussion.
• Use common sense. You should refrain from posting items that could reflect negatively on the AIA or otherwise embarrass the organization, including comments or other posts about drug or alcohol abuse, profanity, off-color or sexual humor, and other inappropriate conduct. Don't use ethnic slurs, personal insults, obscenity, or engage in any conduct that would not otherwise be acceptable in the AIA’s workplace.
• politics and religion
• Don't reference AIA staff, members, partners or vendors without their approval.
• Almost everyone posting to online communities writes about themselves, their interests, experiences, and social interactions. People like to know these additional details about you as a way to develop a greater appreciation of your point of view. But, the Web is a public venue and you should be careful not to embarrass yourself, the AIA, and other members of the online community.
• Good Writing Basics
   The value of your great idea suffers to the extent that you allow misspelled words and bad grammar. And, if you cannot be succinct, at least be complete and accurate. If you know these are areas where you could improve, seek out advice from those for whom these are strengths. It takes time to write in a concise manner, but it is worth the effort to improve upon your first draft

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• • If it doesn't allow comments it ain't a blog </purist>
• allow readers to comment on and discuss entries.
• posts should be concise and scannable
• rich media (videos, podcasts, and so on)
• content that offers a point of view
• rule of thumb is three to five tweets per day.
• • ... but it is only that, a rule of thumb. Look at timing of tweets as well, dependent on audience profile.
• • Sharing third-party content is great, and strengthens relationships with audience. Two thumbs up!
• Content from our blogs, websites, and video channel.
• Useful and relevant external articles
• best practices recommend using no more than three hashtags per tweet
• • OH RLY? Mostly depends on whether what you post is of any interest or value to them.
• As a rule of thumb, about half of the people you follow will follow you back
• Focus each post on a single subject and include a question, link, or call to action to boost engagement.
• Don't post too frequently; three to five posts per week is a good rule of thumb.
• conversational tone and avoid being overly promotional.

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