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Collection of best practice examples of brand identity guidelines documents
Updated on Feb 03, 14
Created on Feb 03, 14
Category: Business & Finance
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Loughlin O'Nolan's List: Brand Guidelines - Tom McD
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Feb 03, 14
Very detailed large organisation example.
Has an extensive toolkit, web guidelines and full and 'quick reference' versions of visual identity guidelines.
Full set of templates - business cards, favicons, letterheads, name badges, powerpoint, web & word. -
Feb 03, 14
Includes a history of the brand, which is always useful. Can be particularly important for internal communications to give employees a sense of what the organisation is all about.
Good paragraph on the importance of brand consistency highlighted below.
Clear brand mission statement.
Goes into tactical detail about campaigns which isn't really necessary.
Strong on visual treatments.-
It is impossible to overemphasize the importance of brandconsistency. Endless studies prove consistency increasesawareness and helps cement an emotional connection to abrand. The more single-minded we are, the more powerful theI LOVE NEW YORK brand will be. It’s that simple
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Feb 03, 14
Large B2B example. Good (and brief, and to the point on what brand is to them).
"Our brand is a reflection of our culture and personality. It encompasses the entire experience a person has with our company. And the look and feel of our communications — our brand identity — affects how our brand is conveyed and perceived."
Good do and don't examples of logo (signature)
Lots (probably too much) of mechanical details on their design system, focus and grid etc.
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Our brand is a reflection of our culture and personality. It encompasses the entire experience a personhas with our company. And the look and feel of our communications — our brand identity — affects howour brand is conveyed and perceived.
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Feb 03, 14
Small organisation, decent and to the point guidelines.
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Feb 03, 14
This is a really good example of best practice. It's strong on brand mission and story, provides good visual examples of correct and incorrect usage of logos and is not excessively long.
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Feb 03, 14
Financial services organisation; conservative brand and conservative presentation
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