David Bruce Jr's List: Maryland SEO

This post isn't specifically about Maryland Search Engine Optimization
If there is any constant in my dealings with Maryand Small Business owners when they hire me to get their company website to rank higher in Google it's that they don't get the concept of sales copy:

They *think* they know wha

For calculating the PR, the number of its inbound links is first considered. Google has a generalized formula which it uses to calculate the PR. Whenever a webpage links to another webpage, it gives it a certain PR value by voting for it. This PR value should be slightly lesser than its own PR value. This value is equally distributed among all the web pages that it links to.

Google is the largest shopping center the world has ever seen. Google IS the Internet in your customers minds. If you are not ranked in the top ten, your
No one knows (nor do they care) what your company name is… people type in two things and two things only:
What they want
Where they want to find it

Wordpress.com is an often overlooked blog platform that is amazingly effective in improving local small business advertising SEO efforts. Frederick Web Promotions in Frederick Maryland uses wordpress.com with devastating results... devastating for the competitors of our SEO clients

”Do you do web design?” My reply is common for most SEO agencies: “Not really, but I always seem to have to go behind you guys take the client out of the bowels of Google

If your customers leave glowing reviews of your product or service on the link provided your site will climb in rank.

How many keywords is too many for your meta tags? answer is it depends.
larger your site is, the more keywords you can use without identifying your site as a possible spam

Someone’s Got to Answer The Twitter… think of it as if it was a replacement for the phone. People Twitter FROM their phone, they want something to eat in a new city, they don’t use the yellowpages, they don’t even use Google.. they Yelp

Yelping is now a verb just like Google is a verb

You want to stay in business? really? You want to keep your job?

Someone has got to tell the boss what he (or she) does not want to hear:
Someone’s Got to Answer The Twitter

Now Hiring: Twitterceptionist!

Consumers No Longer Willing To Tolerate Tradtional Advertising (edit/delete)

With a company blog (as opposed to a conventional static website) what you want to do is "get your name out there". Sell by "not selling" or "marketing vs advertising".

With the total sea change in the way consumers are now empowered from the combination of availability of really good search tools (Google) and monster social networks (that most adults spend as much as 15 hrs a week on depending on what study you listen to) Consumers no longer:

* Want Advertising
* Nor Do They Need Advertising

Nor Will They TOLERATE Advertising

Real Estate SEO\nReal Estate Professional\nFrederick, MD\nWebsite: http://www.frederickwebpromotions.com\nBlog: http://www.localorganicsearchranking.com\nPhone: 240 644-7530\nAbout David Bruce\nLocal Google Advertising Consultant\nGoogle Places Consultant\nRegional Search Engine Marketing\nManaged Company Facebook Pages\n

Twitter as Ad Blaster or Serious Blog Platform?

I have to fess up… I didn’t really know what I wanted to do with twitter for the longest time. As a SEO professional I have a fiduciary responsibility to my clients to get their marketing message “out there” as much as humanly possible. The O in SEO is misleading, our industry has actually evolved quite a bit since the phrase Search Engine Optimization was coined almost a decade ago.

The “O” is for onpage or on site “Optimization”, the notion that one could “optimize” a given website to entice Google to “like it more”. In the years that have passed, off page is where the real results show up in terms of improving a company website’s Google ranking. (gratuitous keyword insertion intended, I DO want you to find this in Google). Link Building is an important, albeit controversial part of improving a website’s positioning in search results.

Industrial Strength Link Building
Back links pointing to a main target used to be the single most important method of fulfilling our clients a clients desired result, social media has muddied the waters a bit but the extra “eyeballs on your site” that social media provides does not diminish the fact that all those social media links are still “back links” in Googlebot’s eyes.
Having your url posted in either yours or someone else’s tweets does get noticed by and indexed by Google. I fear however, that that url rolls off the person’s twitter page so fast sometimes I suspect Google isn’t willing to give that as much credence as having your link show up on someone’s page and stay there for awhile (or indefinitely)

Most of you do not remember the early days of internet marketing, remember FFA sites?
Free For All Sites, they used to be effective, what ever they began as they evolved into a spam friendly zone. You could post your link to an FFA site for free… the only payment required was that you had to allow EVERY other member to send you THEIR offer. Most savvy marketers used a “junk” or “throw away” webmail site and have

Mastering the art of SEO takes precise decision-making skills, science, research, and above all—experience. Look for guarantees that promise performance, not a particular time frame or low-cost lure. It used to take 6 weeks to see measurable ranking improvement, now it can take as long as 12 weeks to see improvement. Time frames are subject to change as often as Google makes changes to it’s algorithm. In 2009 Google made 20 changes, some subtle, others not so subtle.
• Don’t fall for the 30 days or less trap: This is bogus. There’s no such thing as instant gratification in the world of SEO. Months of work and adjustments go into a successful ranking. Just because your case takes longer doesn’t make it any less worthwhile; patience pays off with legitimate SEO.

is there a way to get our ignored links to carry more weight with big G?\n\nThere is a method I found and am testing right now: RSS feeds\ncreate an RSS feed for your lessor links and ping thm.\n\n What is meant by Ping your Blog?\n\n Go to http://www.pingler.com and follow the easy instructions\n\nSo how do you find which links are there but not being counted?\nHere's one way: Use Yahoo's site explorer to see what your back links are that Yahoo found.\nNow type your url into Google and hunt for back links that aren't in Yahoo's site explorer.

Companies, Organizations and Governments large and small are missing the boat with respect to social media.

It’s not about getting your message out, it’s about cultivating rapport with your constituents
The audience is in command… the media is not, not anymore.
The very purpose of having a website has changed… the ideal target state is has shifted from you controlling the message, to you effectively creating rapport with your followers.

The Television Talks TO YOU, The newspaper Talks TO YOU, The Radio Talks TO YOU

All of the above are one way communication… the public demands to TALK WITH YOU.