"Signaling theory is useful for describing behavior when two parties (individuals or organizations) have access to different information. Typically, one party, the sender, must choose whether and how to communicate (or signal) that information, and the other party, the receiver, must choose how to interpret the signal. Accordingly, signaling theory holds a prominent position in a variety of management literatures, including strategic management, entrepreneurship, and human resource management."
Social network sites (SNSs) provide a new way to organize and navigate an egocentric social network. Are they a fad, briefly popular but ultimately useless? Or are they the harbingers of a new and more powerful social world, where the ability to maintain an immense network-a social "supernet"-fundamentally changes the scale of human society? This article presents signaling theory as a conceptual framework with which to assess the transformative potential of SNSs and to guide their design to make them into more effective social tools.
Good Heavens! For more than forty years I have been speaking prose without knowing it…Mr Jourdain in Molière's Le Bourgeois Gentilhomme
Signaling theory provides an opportunity to integrate an interactive theory of symbolic communication and social benefit with materialist theories of individual strategic action and adaptation.