Luis Enrique León's List: Desarrollo personal

• 1. Know your audience

• you need to decide what audiences you want to connect with on Facebook.

   
• be mindful of what you share and how that could impact people’s perception of you.
• 2. Decide on your branding strategy
• Depending on who you are, where you are in your career, what you’re passionate about and an expert in, you’ll want to brand yourself differently
• tart analyzing how your brand is being portrayed and take steps to customize it to reflect your branding strategy.
• choosing what links and media you share in your news stream to add value to your brand and those you’re friends with.
• 3. Set your privacy settings
• Depending on your Facebook goals,
• You can also make your entire profile public for the world to see, which could be beneficial to you if you’re looking to become more visible in your industry and will result in your profile ranking high for your name in search.
• I recommend turning tagging settings off for both photos and pictures so that you can take control of your Facebook wall.
• 4. Fill out your profile completely
• be sure to focus on the education and work section, where you can reconnect
• in the contact information field, be sure to list your blog, any websites you might own and links to your profiles on other social networks. Since hiring managers use Facebook’s search engine to find candidates, it pays to load up your profile with keywords that they can search against.
• 5. Import contacts and grow your network
• By having Facebook Connect on your blog, you can bring your friends with you and promote your content through social interactions that start on your blog and end up on Facebook.
• 6. Update your status
• You can update your status with press mentions, your latest blog entry, a new project you’re working on or your interest in a particular job. Based on your branding strategy, you’ll want to update your status to either keep people informed about what you’re up to, push them to your content or both.
• 7. Start a group or a page
• Use a Facebook group to bring people together in your industry, become a valuable contributor to that community and market your blog, your product, or yourself!
• By having a Facebook page, your brand can go viral, holding a spot on other people’s profiles. The other main advantage is that your page will rank high for your name in Google () () and you can use it for your professional career, while keeping your personal profile private.
• 8. Join or start an event in your area
• ou can get involved in your community by joining or starting an event in your industry. By opening up your event to everyone, you can meet new people and discover other people who have shared interest and can support your career.
• By starting an event, you’re positioning yourself as a leader and an expert, which is great for your personal brand.
• 9. Link out to your Facebook profile
• 10. Feed your social networks
• By using Ping.fm, you can update your status on Facebook, as well as many other social networks in an instant,
• Also, you can import your blog titles in Facebook using notes or by using an application called Simple RSS.
• it appears as though you’re contributing to your community, without you having to think about it. Since Facebook is all about sharing, those that share more will be remembered more, which is great for personal branding.

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  TRANSFORM YOUR HABITS
• it’s important to remember that lasting change is a product of daily habits, not once-in-a-lifetime transformations.
• How small? Stanford professor BJ Fogg suggests that people who want to start flossing begin by flossing only one tooth. Just one.
• When you become obsessed with achieving a result quickly, the only thing you think about is how to get to your goal, and you forget to realize that our process for achieving goals is just as important as whether or not you achieve them at all. The desire to achieve results quickly fools you into thinking that the result is prize.
• “When I sit down for dinner, I say one thing that I’m grateful for today.”
• your life today is essentially the sum of your habits.
• no matter how small or insignificant it seems. You can build up to the level of performance that you want once the behavior becomes consistent.
• It's natural to think that we need the result, the transformation, the overnight success. But that's not what you need. You need better habits.
• Step 1: Use a Current Habit as the Reminder for Your New One
• why would you want to rely on motivation (something that changes) to create a new habit (something that you want to be consistent)?
• The best way I know to discover a good reminder for your new habit is to write down two lists. In the first list, write down the things that you do each day without fail.
• Step 2: Make Your Habits Incredibly Easy to Start
• Your homework: Pick a new habit you want to start. Now ask yourself, “How can I make this new behavior so easy to do that I can’t say no?”
• Step 3: Always Reward Yourself
• In the second list, write down the things that happen to you each day...

  • You stop at a red light.• You get a text message.• A commercial comes on TV.• A song ends.• The sun sets.

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