Five Principles of Genres*
1. Genres are dynamic forms that mediate between unique features of individual contexts and features that recur across contexts.
2. Genre knowledge is embedded in the communication activities of daily life and is a form of “situated cognition.”
3. Genre knowledge embraces both form and content, including a sense of rhetorical appropriateness (audience, purpose, style, etc.).
4. Genres simultaneously constitute and reproduce social structures.
5. Genre conventions signal a discourse community’s norms, epistemology, and ideology.
(*Adapted from C. Berkenkotter and T. Hucken’s “Rethinking Genre from a Socio-Cognitive Perspective.” (Written Communication 10.4 (1993): 475-509))
Talking, Sketching, Moving: Multiple Literacies in the Teaching of Writing ,