Lauren Lai's List: Arts, Entertainment, and Leisure

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  New to Google Apps Marketplace(TM), Full Slate Now Integrates With Google  Calendar(TM), Enabling Small Businesses to Synchronize Appointment Scheduling  Via the Cloud
• Small businesses have embraced Google Calendar to keep everything connected
• common thread that keeps all those devices
• Someone back at the office can make an appointment in Outlook, it syncs to  Google Calendar and I can see it on my Android phone in just a few seconds. Full  Slate knows the spot is filled and automatically blocks that timeslot in our  online scheduler so it's always up to date. Having Full Slate on our website and  everything synced to Google lets us multi-task and save time
• Full Slate's appointment scheduling software is superior to others in Google  Apps Marketplace(TM) because it is one of the few that can tout true, two-way  sync with Google Calendar

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• certain applications and operating systems, such as their own Android operating system, have been designed around a touchscreen user interface
• may be beneficial to allow such applications and operating systems to be implemented on more traditional devices
• may be configured to map trackpad operations to corresponding touchscreen events
• Google states that a user may use multi-touch actions on the trackpad
• popularity of Google's Android almost demands that it now move to something like the 2013 Ultrabook. And by doing so, it must be able to offer both multi-touch and trackpad functionality. That's what today's patent reveals and confirms. 

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• mission is to shape a new and practical marketplace for connecting the wealth of  native digital content with brand marketers and their media and marketing  agencies. In other words, a "newfront" where "Brands, meet Content."
• Additional events and programming will be announced in the next two-three weeks  and will be updated regularly on the Digital Content NewFronts official website:  www.digitalcontentnewfronts.com . There is no fee to attend the NewFronts. Each  event is invitation-only and will be managed independently by the host company.
• major players across the competitive landscape
• established as a direct result of the growing impact of digital content on  consumers, and therefore brands, their investments and agencies. We are thrilled  to participate in this collaboration-first that will chart new territory in  digital content and media
• "We're really looking forward to meeting with our clients in May, to talk about  brand building opportunities across Google and YouTube. We think this series of  events will be a great forum for important industry discussions and we look  forward to advancing the conversation
• builds active brands for some of the foremost companies in the world
• also operates the brand content platform
• a global digital knowledge and resource center that leverages the combined scale  of the autonomous operations of its members to develop new services, new tools,  and new partnerships.

• ABOUT GOOGLE/YOUTUBE

   

  YouTube allows millions of people to discover, watch and share  originally-created videos. It provides a forum for people to connect, inform and  inspire others across the globe and acts as a distribution platform for original  content creators and advertisers large and small. YouTube, LLC is based in San  Bruno, CA and is a subsidiary of Google Inc.

   

  Google/YouTube Press Contact

   

  Annie Baxter | press@google.com | 650-279-1752 (office)

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• Europe and US approve Google’s takeover of Motorola Mobility

• The EU has joined the US in giving the all clear for Google to proceed with its US$12.5bn acquisition of Motorola Mobility.

  The US Department of Justice also approved Google's purchase of patents from Nortel Networks.

  As part of the acquisition announced last August, Google will gain access to some 17,000 patents, as well as a further 7,000 pending patents.

  Google has said it intends to remain faithful to its open ecosystem mantra and will license the patents to other technology companies.

• it’s the apps
• nifty little pieces of software that help us find directions, wake up, kill  time, get ready, disconnect from the world in general, watch a movie, plan a  date, heck, even break up with our partners. We use them pretty much every  waking hour and in all possible situations

• dominated headlines
• Google's controversial privacy policy change proposal in January
• Last week, we learned of Google's  trickery of Apple Safari to enable online ad cookies to run in the Web  browser for Macs, iPhones and iPads. But it hasn't been all bad news
• President Barack Obama unveiled a consumer privacy bill of rights. On the same  day, Google, Microsoft, Yahoo and others embraced the Do Not Track privacy  feature proposed by the Federal Trade Commission

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• priority to support and educate about the importance of Social Media and how it can benefit an organization's Natural Search results.
• Google+, one of the newest Social Media platforms, allows individuals and businesses to create profiles, interact via Hangouts, share text, photographs, videos and links within their networks. Google+ continues to differentiate itself from all other Social Media channels with its expandable foundation, coupled with the evolution of its new features
• . Google is bridging the gap between search results, social media content and personalization. Businesses that commit to participating in the Social Media channels, including Google+ are certain to position themselves for better Organic results in both the short and longer term."
• Additional information on this social channel, including how to create a business page can be found in MoreVisibility's Google+ for Business Webinar
• Founded in 1999, MoreVisibility is one of the world's leading Search Engine Marketing, Optimization and Design firms, having helped hundreds of Fortune 1000 companies and small businesses increase qualified traffic to their Web sites.
• MoreVisibility is a Google AdWords Certified Partner and a Google Analytics Certified Partner

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• So far, the creative approaches industry has taken to develop tamper-resistant and abuse-deterrent opioid drugs have been largely matched by the ingenuity of those users who manage to tamper with and abuse those same formulations
• Regardless of a physical pill’s protective characteristics, which discourage easy access to an unadulterated and active narcotic, users have successfully crushed, dissolved and otherwise extracted active opioid ingredients, and continue to do so.
• While these resistance-related measures are admirable, and may prevent abuse in some cases, the hard-core opioid fiend – with a single Google search – can easily find step-by-step directions for circumventing the delivery obstacles related to each of the new formulations.

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• Google's new privacy policy has generated considerable discomfort across the Internet. The search engine giant's new rules, set to take effect March 1, will allow personal information collected by one Google site to be used by all of them. Essentially it combines about 70 different policies used by the many branches of the Google tree.
• main grievance arising from the upcoming change is that users cannot opt out of the agreement
• Google's ability to track users' locations have been growing louder lately and the consolidation of the privacy policy
• The good news is that the policy changes will not apply to Google Apps for Education

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• Thanks to Apple's unbridled success—the company’s stock passed $500 this week and it is worth more than Google and Microsoft combined—it has become fashionable for high-tech giants to develop and nurture a whole ecosystem. Take Apple's approach to mobile. The company builds its own hardware and software, and controls the supply chain and component pipeline for its iPhones, iPads and other devices like no other tech company in the history of the industry. Increasingly, Amazon and now Google are following in Apple's footsteps.
• Google is building a home entertainment system, and the company is borrowing heavily from the ideas that Apple and Amazon have already set in motion.

• "Google knows almost everything about you," Eckersley said. "If there are things that you want to keep private about your life. Those records are all there.  If there are things that you actually want to keep others from knowing about you, those will be in here."
• People who frequent Google have some variation of the following activities every day: Check news headlines; send personal emails, search for map directions; search for services, celebrities or other points of interest; glance at their calendar; upload and watch videos on YouTube; and the list could go on.
• Those already nervous about Google's influence pounced when they found out recently that the company exploited a known weakness in Apple's Safari browser. Google used the loophole to track millions of searches.
• Other popular browsers allow Google to track Web searches to target more ads to users.
• "At this point, we absolutely have to trust Google," Eckersley said. "On the one hand, Google is probably a lot more trustworthy then a lot of these other big technology companies. But because they know so much about us, we have to hold them to a higher standard of trust."

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• A former Google search scientist and an ex-Cisco product exec could have had their pick of startups and they chose to replace one of the Web's dark arts: search engine optimization.
• BloomReach came out of stealth mode yesterday with a healthy list of 70 big-name customers and a serious pedigree of talent from Cisco, Google, Facebook and others.
• uses big data and machine-learning algorithms to help online retailers put more of their products
• Garg had been a staff scientist at Google for over four years where he worked on some of Google's most important search services.
• Garg had left Google a few months earlier thinking he was going to build a better search engine.
• solve two sides of the same problem -- making it easier for people to find stuff on the Web.
• $5 million to staff up, the two cautiously hired a handful of machine-learning PhDs and left enough money in the bank so they could "afford to fail a couple of times before we got it right," De Datta says.

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• Queens Council on the Arts, a provider of free art and food events in NYC, is offering a Google Seminar on March 7 in Astoria.
• sponsoring free educational, artistic, and food events in NYC, is inviting New York artists and professionals to attend its upcoming Google Seminar on March 7, 2012 at Kaufman Astoria Studios in Astoria, N.Y.
• art of its 2011-2012 Professional Development Workshop Series
• valuable addition to our lineup of free events in NYC, as it provides a thorough overview of online promotion through both Google Search and Google AdWords," said Hoong Yee Lee Krakauer, QCA's Executive Director.
• hosted by Patrick Berlinquette, a Google AdWords Specialist at Brooklyn-based internet marketing agency Ajax Union. Berlinquette's two-part presentation will begin with "Google 101," a rundown of Google Apps, Google Analytics, Google Places, and Google AdWords, in addition to an overview of Search Engine Optimization (SEO), the process of improving search engine rankings through targeted online marketing.
• Wrapping up the seminar, Berlinquette will present "AdWords 101," which explores Google AdWords in greater depth. Here, attendees representing visual art, performance, and dance in Queens will learn about the different types of advertising, the fundamentals of the pay-per-click ad model, and the best strategies to employ to reduce AdWords expenses. The Google Seminar will also touch on some more advanced topics, such as the formula Google uses to calculate Quality Scores and the small changes professionals can make to their keywords and ads to optimize performance.

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• Google's plan to share user data across its online services will have little effect on users of the company's enterprise, government and education application suites, the company said.
• The rewrite of Google's privacy policies, scheduled to roll out March 1, will not change Google Apps for business, government and education because those applications suites already link services such as email and calendars
• will not establish relationships between users' work accounts and personal accounts, a spokesman said.
• Businesses, government agencies and schools using the apps suites have contracts with Google that generally specify how the vendor will handle their users' data, Google said.
• maintain our enterprise customers' data in compliance with the confidentiality and security obligations provided to their domain,"
• The new privacy policy does not change our contractual agreements, which have always superseded Google's privacy policy for enterprise customers."
• Google said in a statement. "
• contains language that shields their organization from potentially negative effects of this new privacy policy.
• "If they signed the standard Google Apps contract or didn't insert specific language about privacy and the like, then these Google privacy policy changes will impact them," said John Pescatore, a Gartner vice president and research fellow.
• Google Apps administrators should also make it clear to their employees that they need to have a separate, individual Google account for nonwork Google tasks and applications, especially personal use of the Google+ social networking site, he said.
• Another reason why existing Apps customers need to review their contracts is the recent controversy over how Google allegedly bypassed privacy settings in browsers, including Safari and Internet Explorer, he said.
• example of why enterprises need to be specific about what privacy settings and policies they want respected, independent of the changes Google may make to its own privacy policies and practices, he said.
• From Google's part, the company could be more "friendly" to enterprises, in the same way that it has agreed to certain requirements in order to win Google Apps business from U.S. federal government agencies, he said.

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