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Lark Birdsong's List: Branding
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contact for business library in boulder co
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May 24, 10
"Rather than creating the standard company blog -- with product release updates, hirings and travel plans -- a company might be much better off developing an semi-independent blog, perhaps edited by an industry thought leader, and having one or more of the company's management team acting as contributors. The company might also be clearly identified as an advertiser, and of course full disclosure of this relationship would ne necessary. For example, consider a company developing a small business accounting solution: instead of writing a company blog, the company could be a sponsor and participant in a blog dedicated to small business management. As a result, the company would be associated with the thought leadership that would grow with that website."
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Mar 28, 11
"I think we need to think about the Umbrella Man more often, if we want a healthy business. Because I’m pretty sure he’s not wasting his time on half the stupidity we are. "
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Oct 04, 11
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Brand Keys Customer Loyalty Leaders 2011
The 15th Annual Loyalty Leaders list gives the loyalty rankings for the top 100 brands, out of the 528 brands we assessed in 79 industry categories in the 2011 Brand Keys Customer Loyalty Engagement Index."
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