C Kelly's List: YouTube Activity Adds to Billboard's Hot 100 Pro's and Con's

• • In a professional state, staying relevant is completely important in the industry overall. For Billboard to collide with Youtube to stay relevant in charts, I consider this as a pro. 
• • As far as con's are concerned, the only con in this situation stated is the inaccurate judgement of number one hits through Youtube views. Will this problem cause the way we view music a rise or a downfall?
• Billboard's addition of YouTube data is another attempt to keep its charts relevant, as more people access their music in digital formats.
• Last October, Billboard began using Nielsen SoundScan's digital-download sales numbers and streaming data — from Spotify, Muve, Slacker, Rhapsody, Rdio and Xbox Music, among other services — to determine chart rankings.
• Charts still account for physical sales and radio airplay.
• The changes have launched to expected uproar from artists and music writers who say the new methodology for genre-specific charts favors cross-over artists.
• Baauer dethroned hip-hop duo Macklemore & Ryan Lewis's "Thrift Shop" on the Hot 100 singles chart. The duo's rise to the top was aided by digital downloads and streams

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• Billboard’s new rule provides an opportunity for validation for the wealth of amazing artists who are playing outside of major labels
• It acknowledges the reality that in today’s digital world, the consumer is now the programmer
• But Ziemianski, the head of marketing for Big Frame, is less sanguine. “Most likely this won’t have a dramatic effect on helping talented artists break through,” he says. “What it might do is help the biggest artists achieve a higher ranking based on their social reach. This generally amounts to reshuffling versus any flood of new talent into the charts. There will be outlier cases, but they will be the exception.”
• But despite Fullscreen being like the Sub Pop to VEVO’s Warner Music Group, they do have one thing in common: They both utilize licensing deals with the majors, at least to some degree.

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