kris rutledge's List: Social Marketing

• and certainly the ones I’d recommend, charge $200 per hour and up. Some SEOs charge as much as $500 or $1,000 per hour, and these folks are not lacking for business. When done right, SEO offers tremendous long-term ROI. Spending $10,000 on an SEO campaign can often lead to years of business growth that dwarfs the original investment.
• and where an experienced consultant can really help, is in keyword research/selection, competitive analysis, link building, content promotion, technical issues like redirects and URL rewriting, and so forth
• SEO Success Pyramid, and read all the related articles linked from that page. I also think beginners should spend $25 on my How to SEO Your Site in 60 Minutes e-book. It covers all the basics of on-page SEO with specific instructions for improving your web site. Also watch for the link recap

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• and tools, an increase of 32%
• Customers who experience problems when shopping online  are talking about it on social media sites; 13% this year compared with 8% in 2008.
• 51% of respondents saying that social media has influenced their online transactions. 75% said their choice of retailer was influenced by what they read on social media sites, while 56% avoided a particular company after reading a bad review.
• Social networks accounted for 13.8bn display ad impressions in August 2009, which is more than 25% of all display ads viewed online.
• The telecommunications, retail and banking sectors were the biggest advertisers on social networks, in that order.

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