Kobe Mitchell's List: CMNS1290 PR

• 6,790,062,216 (July 2009 est.)

  • CMNS1290 Statistic!!
• 1,018,057,389 (2005)

• We see many sales-hungry businesses look at online channels like Twitter as another space for their ‘hard sell’ messages, posting things like, “Get more bang for your buck! Sign up today!”

  • Not being used in the context of a 2-way symmetrical communication framework
• engage all media forms, print, broadcast, radio and online, our role is to educate.
• help them utilise social media in a way that will achieve their end objectives.
• should work in conjunction with other activities like media relations and events.

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• Research has shown that practitioners are not fully embracing new media, are ill-equipped to do so and have a fear of the technology

  • Not utilizing social media to its full advantage and seem to be basicallt afraid of it.
• increases in stakeholder strength through facilitating communication within stakeholder groups and between different stakeholder groups

  • What does social media actually do?
• practitioners were simply transferring traditional approaches and models of public relations practice to the web and were not evolving their practice.

  • Lack of evolution within the industry.

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