kivava chang's List: Photography

• Our number one priority was to fully reproduce the high performance of the acclaimed ZUIKO DIGITAL lenses firmly in the final photographs.
• Another key aspect of development was "reliability"
• we enhanced the camera's "mobility" by exploiting the compact size and light weight of ZUIKO DIGITAL lenses

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• the human memory retains still images better than moving images.
• Of course, it is also possible in movies, but it is harder to add the attractiveness of a single moment into a scene where everything is moving.
• We market the PEN Series and the Four Thirds E-Series, but the opportunities where they can be used are completely different.
• We call the SLR with mirrorless structure a "new generation system camera"

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• I feel it is impossible to create something excellent if you shoot only the things you can see.
• Even hardships will turn into wonderful memories when you look back later.
• seemed to regard it as unavoidable.
• With digital cameras, however, once dust attaches to an optical filter or image sensor, it is captured in all frames.
• The biggest advantage of having an image stabilizer built into the camera body is that camera shake can be compensated for with any lens, from fisheye to super-telephoto.
• And another advantage of this design is that it facilitates implementation of compact, high-performance lenses because it does not impose restrictions on the lens design.
• the advantage of the linear system lies in its high accuracy

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• the lens is useless if it stops working when it is used in a harsh environment
• Since lenses are in service for five, ten or even twenty years, their design needs to deliver high performance today, while taking into account the future improvements in camera performance

• And since lenses have a very long service life, we want to be sure that we are making something truly reliable.