If we don’t take account of the structure of a Web site when we examine behavior, we are highly likely to misread intention
Every piece of a Web site is designed to fulfill some particular set of needs and the best way to measure the effectiveness of each particular piece is with respect to the needs they were designed for. That’s it.
A page designed to move visitors to the right place in the Web site (section fronts or category min-homes are common examples), we described as a Router.
A page designed to sell a product we described as a Convincer.