3562 items | 12 visits
Articles and resources of interest to those studying New Media Marketing and its potential to enhance a more traditional marketing mix.
Updated on Feb 26, 14
Created on Feb 17, 10
Category: Computers & Internet
URL:
Ultimate Guide: Facebook Insights Glossary of Terms http://t.co/XEv1ELlopT via @jonloomer [Helpful infographic!]
Social media can amplify customer complaints, but your response can be an effective marketing tool. Here are two simple rules you can adopt to turn the negative into a positive.
Personas are nothing new, but they seem to be popping up in conversation more often (I am curious why, how about you?). David Meerman Scott has been talking about personas for years (a whole lot of reading here!).
I would like to caution you that personas are not just good old-fashion market segmentation. Heck no!
If you purely slice and dice your market by demographics (B2C) or firmograhics (B2B) you will be missing out on a WHOLE lot of customer information that will affect your marketing efforts and not in a positive way.
The other mistake that marketers make is creating personas from the comfort of their cubicles, conference rooms and white boarding sessions. Sorry, but you are not the customer no matter how well you think you know your industry, products or services. To create proper personas you need to get out there and talk to you customers—a lot. Spend time with them, watch how they use your products or services, what issues do they have or even why did they stop being a customer.
How Much Does a Brand Ambassador Program Cost? | @MackCollier pulls no punches & gives real $$ amounts http://t.co/kM9ZfkIAwv
3562 items | 12 visits
Articles and resources of interest to those studying New Media Marketing and its potential to enhance a more traditional marketing mix.
Updated on Feb 26, 14
Created on Feb 17, 10
Category: Computers & Internet
URL: