Play the instruments after the vid is done.
Red Bull, Old Spice, Coke, Ford, Coldplay, others. Interesting to see what kinds of games are being constructed through TimeLine.
The particular form of Secret deodorant associated w the campaign saw a huge jump in sales. This Ad Age article emphasizes total brand perf.
The advertising measurement in TV is much simpler than online on Facebook, but players have agreed what those metrics mean.
Note: this article posted a few days before FB IPO.
More of the same, but usually Atlantic articles are better written than most.
Golin Harris has the McDonald's account; see their About. 38 offices worldwide. PR.
New interactive possibilities with vid. Tweeted ironically by Scott McCloud as "the future of advertising" 4 Sept 12.
Play the instruments after the vid is done.
"members' shopping habits at brick-and-mortar stores"