Think abt this in terms of MB, Trojan football. A history; world-building....
Gigaom. Surfaced 6 Sept. 12.
What the adaptation-extension distinction was intended to address was additive comprehension, a term borrowed from game designer Neil Young, to refer to the degree that each new text adds to our understanding of the story as a whole. So, the Falling Skies graphic novel is a prequel which tells us about the disappearance of the middle brother and thus helps to provide insights into the motives of the characters on the Turner television series. In this case, additive comprehension takes the form of back story, but the same graphic novel also helps us to better understand the organization of the resistance movement, which we can see as part of a world-building process. Most transmedia content serves one or more of the following functions:
Think abt this in terms of MB, Trojan football. A history; world-building....
Playbor. 80-min vid about intersection of law and digital labor.
New interactive possibilities with vid. Tweeted ironically by Scott McCloud as "the future of advertising" 4 Sept 12.
Play the instruments after the vid is done.
Graham Jenkins pulled this in relation to Remix for class 10/9/12.
student work: Coke Transmedia team 25 Sept 12
Student reflective vid discussing authoring process & applying reading to the Coke Analysis vid they generated.