Kapostrophelay's List: Research, Marketing Online

• ways to improve and promote a Web site and online presence
• write an introduction and submit it to social bookmarking sites
• Create a Yahoo Group
• Create a MySpace account and use it
• Bookmark your site on Del.icio.us and if you’re really keen, add a Del.icio.us button to your homepage.
• Create a Technorati account
• to free, search engine friendly directories.
• Conduct a survey.
• Place a free ad
• on Gumtree.
• Syndicate your site’s content by using an RSS feeds.
• Submit your RSS feeds to aggregator sites
• Write an article related to your site and submit it to article sites.
• get your friends to Stumble your site.
• Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.
• Set up a 301 redirect to take traffic from your non-www address to your www address.
• Add a link to your site in the signature of any forums you post on.
• Speel cheek ur stie.
• Test your site and make sure it appears correctly in all major browsers.
• Buy enough hosting.
• Don’t worry about PageRank
• Offer something for free.
• Offer your users as many ways as possible to contact you.
• Advertise your site on Craigslist.
• Do NOT use frames.
• Submit your site to DMOZ.org.
• Create an XML sitemap of your site and submit it to Google.
• Get a custom t-shirt made with your website url on it, and wear it often.
• Send out a newsletter!
• Find quality and relevant blogs and leave a comment (with a link back to your site
• Don’t pay people to submit your site to search engines.
• YouTube and Google Video are excellent portals on which to launch a viral campaign.
• Avoid proprietary technologies like Java and Active X.
• Put downloadable content on your site, but make sure it’s not manufacturer specific - so mp3 rather than wma.
• Contribute to related subject areas on Wikipedia.
• Ask bloggers and other Web site owners to review your site and/or products.
• Have user friendly page names
• Tell your local rag about your site.
• Become a leading authority on your chosen subject.
• Donate money to a charity and most will place a link on their site back to you.
• Your local community sports teams offer cheap, but highly effective sponsorship opportunities.
• Publisise your site on related forums - but don’t spam!
• Ask bloggers to write about your site or product - in return for a link of course.
• Add a “Tell a Friend” function to your site, so people can easily recommend you to their mates.
• Have a Sitemap on your site to allow users to navigate around quickly
• Have a nice keyword rich title at the top of each of your pages.
• Include a Feedburner button on your site
• If you use PPC then create a landing page for each of your AdWords
• Create a Press section on your site where can you store all your press releases, logos and banners.
• Share your banners on banner exchange sites.
• Make a list, “Top 10″s work well. Update it regularly to give your visitors a reason to return.
• Don’t pay money for your site to be “submitted”.
• Free online games, a forum or chatrooms will give your users a reason to come back to your site.
• Upload your product feed to Froogle.
• This is an excellent list of Top 25 Social Bookmarking Sites
• Search out unanswered questions on Yahoo! Answers and add your site as the “Source”.
• Pay Per Click advertising gets you fast results - and if it’s handled well can be very profitable.
• Upload a favicon.gif file so that your users have a nice icon when they bookmark your site.

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• 13 Words Marketers Should Avoid on Facebook
• when you’re targeting the much larger Facebook audience, lay off the trendy web geek stuff,"
• list-based superlatives like "best" and "most" work pretty well on Facebook
• "why" and "how" also does,"
• Adjectives and adverbs don’t perform as well as regular, plain old nouns and verbs
• Articles that include sexual references in their titles, are shared on Facebook far more than the average story
• so use simple language if you want to get shared on Facebook

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• What Annoys Consumers the Most About Online Ads
• consumers tend to tune out what becomes familia
• video ads that auto-play when you navigate to a page
• especially annoying
• super-headers that initially bump down all the content on the homepage
• rollover ads
• ads that "just float above the page with the tantalizing "X" that is supposed to close the ad when clicked
• "Annoying gets attention, like it or not, but it doesn’t necessarily drive clicks.
• Ads that work best have several things in common
• short in length (usually 10-20 seconds)
• relevant in some way to the type of audience visiting the site
• not loud and jarring

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