"In the article "Some Observations on Mental Models" Norman (1983) distinguishes between mental models and conceptual models: "Conceptual models are devised as tools for the understanidng or teaching of physical systems. Mental models are what people really have in their heads and what guides their use of things.""
Users "base their predictions about the system on their mental models and thus plan their future actions based on how that model predicts the appropriate course"
"A mental model is internal to each user's brain, and different users might construct different mental models of the same user interface."
"Research has shown that mental-model formation is enhanced when concepts are simultaneously presented in both visual and verbal form."
"A mental model represents one possibility, capturing what is common to all the different ways in which the possibility may occur. Mental models represent explicitly what is true, but not what is false."
"The greater the number of models that a task elicits, and the greater the complexity of individual models, the poorer performance is. Reasoners focus on a subset of the possible models of multiple-model problems"
"Mental models provide a unified account of deductive, probabilistic, and modal reasoning."
"The human mind is very good at simulating mental models of our immediate physical reality. Things get harder when we start thinking about abstract systems.
A market is a good example of an abstract system. In a market system, price acts as a signal of aggregate demand for a commodity. You can’t “see” a market like you can “see” a tree in front of you. A market does not exists in a particular physical location. A market is an abstract concept that exists in the collective minds of all who participate in it. Even though a market does not exist physically, markets have an enormous impact on our lives nonetheless."
report nicely summarizes four key points about a complex adaptive system (CAS) perspective. CAS begins with individuals or organizations guided by some higher inner principles. CAS:
"In part one of this two-part interview, Sarah Brooks spoke with Manzini about his design philosophy ("small, local, open and connected") and building innovation at the grassroots level. In this second part, Manzini discusses the issues surrounding design for social innovation, community-supported agriculture, and the business component of Shareable design. "