jrgamow 's List: Community

• You must unlearn what you have learned about controlling your online content. For your ideas to spread online, you’ve got to give up control. Make your web content totally free for people to access, with absolutely no virtual barriers: no electronic gates, no registration requirements, no wiggly letters to enter, and no email addresses necessary.
• What your potential customers do care about are themselves. They care a great deal about solving their problems. When you understand your buyers and their problems—and clearly communicate this—it will cause your visitors to pay attention, resulting in people who flock to you because they are excited that your organization might be able to help them.
• nstead of creating information on the web as lead bait, set a goal to measure how your ideas spread online. How many people are exposed to your ideas? How often are bloggers talking about you and your ideas? (And what are the bloggers saying?) Where are you appearing in search results for important phrases? How many people are engaging with you and are making the choice to speak with you about your offerings?

1 more annotation...