• Digital Identity
• Definition - What does Digital Identity mean?
• A digital identity is an online or networked identity adopted or claimed in cyberspace by an individual, organization or electronic device. These users may also project more than one digital identity through multiple communities. In terms of digital identity management, key areas of concern are security and privacy.

• Techopedia explains Digital Identity

   
• • Username and password
   
  • Online search activities, like electronic transactions
   
  • Date of birth
   
  • Social security number
   
  • Medical history
   
  • Purchasing history or behavior
• A digital identity is linked to one or more digital identifiers, like an email address, URL or domain name. Because identity theft is rampant on the Web, digital identity authentication and validation measures are critical to ensuring Web and network infrastructure security in the public and private sectors.  

     

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    The Value of Our Digital Identity
• the sum of all the digitally available information about us.
• this information grows in volume and variety, the picture of us that it creates is becoming surprisingly complete. And valuable.
• pportunities digital identity presents are enormous.
• Applications that leverage personal data can boost efficiency, help focus research and marketing efforts, and spur the creation of personalized products and services that, in turn, spur revenues
• But realizing the full potential of our digital identity is not a given. The picture of us that it provides is becoming not only fuller, but also more accurate and more traceable.
• People are worried about loss of privacy and the improper use of their personal information. Companies fear the backlash that could result if they approach digital identity in the wrong way. In an increasingly digital society, personal data have become a new form of currency. The challenge is to establish the trust that keeps this information flowing.
• The Value of Our Digital Identity,
• akes a unique approach to understanding this new phenomenon. It quantifies, for the first time, the current and potential economic value of digital identity.
• also explores—through research involving more than 3,000 individuals—the value that consumers place on their personal information and how they make decisions about whether or not to share it. Building on these findings, the report presents a new paradigm for unlocking the full value of digital identity in a sustainable, consumer-centered way.
• Digital identity is relevant not just to Web 2.0 companies but to the economy as a whole. As the report details, the six major trends in the application of digital identity—in process automation, user enablement, personalization, enhanced delivery, personal data-driven R&D, and secondary monetization—are relevant to all industries. In fact, it is the public sector and health care that are expected to profit the most, realizing 40 percent of the total organizational benefit. Accordingly, the report takes a sector-by-sector approach to examining how personal data are being used and to quantifying the value potential of these applications.
• Quantified, too, is the risk: two-thirds of digital identity’s total value potential stands to be lost if stakeholders fail to establish a trusted flow of personal data
• therefore essential to understand not just how consumers view their personal data but what factors they weigh—and how they weigh them—when deciding whether to share their information
• The survey found that most consumers are concerned about how their personal data are used: 88 percent consider at least one industry to be a threat to their privacy when they are online.
• And fewer still are in control of their digital identity; just 10 percent of respondents have ever taken six or more out of eight common privacy-protecting measures, such as changing their privacy settings in a social network or opting out of certain data uses.
• Individuals with a higher than average awareness of how their data are used require 26 percent more benefit in return for sharing their data. Meanwhile, consumers who are able to manage their privacy are up to 52 percent more willing to share information than those who aren’t.
• Given proper privacy controls and sufficient benefits, the survey found, most consumers are willing to share their personal data.
• To ensure that the flow of personal information continues, organizations therefore need to make the benefits clear to consumers. They also need to embrace responsibility, transparency, and user control.
• The report also looks at the relationship between digital identity and public policy. Privacy concerns have made personal data a hot topic among legislators but also a challenging one.

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• Digital Identity
• The rise of network-based, automated services in the past decade has definitely changed the way businesses operate, but not always for the better. Offering services, conducting transactions and moving data on the Web opens new opportunities, but many CTOs and CIOs are more concerned with the risks