Jose Ramirez's List: social media

• posting articles on fundamental marketing concepts that we can use as reference points on the site.
• golden rule to link building: links reflect value on the web.
• Linking is a communication and citation signal inherent to the web. Links reflect contribution, value, relevance and influence.
• then provide solid value and contributions to your market, industry and community. If you do, the links will come - with hard work.
• creativity, intelligence, and labor.
• Links have two primary audiences: visitors and search engines. You want the traffic and credibility association good links can provide for your visitors, and you want the rankings boost good links can provide for the search engines.
• potential link opportunities
• distinguish between low-quality links and high-quality links
• valuable links are relevant
• semantically well-optimized and have plenty of descriptive text on the page. You want your link surrounded by that keyword-themed content.
• credible source
• authoritative sources,
• Monitor what neighborhood Google thinks your site belongs in, and monitor what neighborhood your ideal link sources fall in.
• Start building links by focusing on your market.
• fantastic Hub Finder tool
• searches like this one
• searches like this one
• Social Media
• Influencers:
• Email Lists:
• Sources like this one, and this one, and this one
• follow blogs online, just do a simple search to find them.
• Directories:
• The following pyramid shows one method of thinking about link building as steps from easiest and lowest cost, to most difficult and highest cost.

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• redes sociales
• elegir una de tipo profesional (en mi caso, Linkedin), una un poco más amplia (en mi caso, Facebook) y otras más específicas (por ejemplo, Alianzo, si tienes un blog, o Dopplr si viajas mucho).
• un día a la semana a mantener y conseguir relaciones en cada una de ellas. Conseguir significa no quedarse parado. Es decir, buscar contactos a partir de los que ya tenemos y tratar de captarlos.
• dedicar esfuerzo a cuidar el perfil personal. Debe estar al día (por no hablar del e-mail) y debe incluir el máximo posible de información. Debe ser lo más dinámico posible.
• dejar rastro en el máximo posible de sitios. Esto significa participar en foros o blogs, darse de alta en grupos, enviar correos y, por supuesto, instalar determinadas aplicaciones de Facebook que generan inmediatamente relaciones con otros miembros. Es todo un arte, pero el esfuerzo y la dedicación dan resultados a medio plazo.
• tener el máximo de relaciones que sea posible.
• Cuando conoces a alguien en persona y te entrega su tarjeta, no tardes más de 24 horas en darle de alta en tu red profesional.
• De vez en cuando envía un mensaje a una selección de tus contactos.
• Felicita los cumpleaños.
• Utiliza Twitter para seguir a tus contactos más íntimos.
• No hagas perder el tiempo a nadie.
• Sé siempre personal. Recuerda que las redes sociales son sitios donde se juntan personas que no sólo trabajan sino que también tienen una vida normal y viajan

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• Intervenir en una red social empieza por hallar allí otros con quienes compartir nuestros intereses, preocupaciones o necesidades y aunque no sucediera más que eso, eso mismo ya es mucho porque rompe el aislamiento que suele aquejar a la gran mayoría de las personas,
• Neurona
• eConozco:
• Gazzag:

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• the designer’s MySpace
• mostly music-oriented
• music-oriented and the profiles are divided between artists and listeners
• a blogging community which always put a lot of emphasis on quality design, so it’s no wonder that their social network, my.9rules, looks very neat, too
• Taking the Twitter recipe and perfecting it, Pownce added some of its own flavor to the mix, and one of the features we really like about it are skins.
• Flickr’s easy-on-the-eyes aesthetics are carefully thought out and make the site really enjoyable to use.
• Threadless enables users to submit their own T-Shirt designs; the community votes for the very best, which then become a part of Threadless’ official catalog.
• ommunity of book lovers
• “favorite things”
• community for designers, artists and musicians

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• The critical first step of branding is to know how you want to be branded
• The critical first step of branding is to know how you want to be branded.
• The critical first step of branding is to know how you want to be branded.
• topics that will build your brand, and use a style and an approach that will work with your goals.
• develop posts that will put you closer to making it happen.
• consider the social media audience when you’re developing content
• you should be focusing on a few specific sites, rather than spending a small amount of time trying to use a hundred different sites.
• learn all about your target audience and how you can create content that they’ll appreciate.
• build strong connections to other social media users and bloggers that may benefit you in terms of getting your content noticed.
• you need to be willing to go beyond the scope that any other bloggers are covering that particular subject. I’m not suggesting that you duplicate content or post the same thoughts repeatedly using different words, but make sure that you are covering every aspect of the subject as thoroughly as you can.
• Referrals from other bloggers are extremely valuable for branding,

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• 51% of Facebook fans and 67% of Twitter followers said they were more likely to buy the brands they like on Facebook or follow on Twitter, strengthening the argument that social media is one of the most important emerging channels for lead generation.
• The first step to engaging a community of potential customers is sharing content that showcases your expertise
• Include links with your updates that expand on key ideas. Keep in mind that your goal is to create value for your followers. Learn what your fans respond to and what they don’t, and then adjust your updates based on that information.
• don’t forget the power of promotion
• start promoting your social media presence. Having a Twitter or Facebook icon prominently displayed on your site gives visitors a recognizable channel for connecting with you. Print links to your social profiles on business cards, flyers and letterhead. Most importantly, don’t forget to include links to your social profiles on your website or blog.
• Take a look at Offbeat Bride or Offbeat Mama for examples of sites that have implemented social media links well.
• raditional marketing models are all about speaking
• brands must speak and listen.
• We use it to monitor consumer perception, identify opportunities for one-on-one interaction, crowd source to learn how people are using our product, drive traffic to other channels we have, and connect with influencers who can spread word of mouth.”
• You can listen all day, but if you don’t act on your learnings, you will lose an opportunity to generate a meaningful conversation with a consumer that may be considering trying out your brand. Take action when you come across a useful comment, and make sure you clear up any customer questions when they arise
• The keyword in social media is “social”.
• Meet people, communicate and build relationships. Develop and foster complex relationships.
• Lastly, treat your social media presence in the same way you treat your other customer service initiatives. Be genuine, track conversations and respond to inquiries promptly and thoroughly. The better your customer service is via social media, the more you’ll generate site traffic and leads.

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