The blog is the new CV. If you don’t exist dynamically online, then you’re not indexable on the web. And if you’re not indexable, then you’re not searchable or discoverable. You don’t exist! Blog-ergo-sum, simple as that.
How might this figure into the future of university applications or job-hunting for our academic students?
The blog allows you to build your own independent brand
In many ways, blogging is about getting credit for your ideas and to signal to others what you know and what your interests are.
If the blog is the new CV, then consider your Twitter account the new business card.