8 Essential Steps to Sales and Marketing Alignment
8 Essential Steps to Sales and Marketing Alignment
By Ian Michiels
There are dozens and dozens of webinars, seminars, research reports, whitepapers, and blog postings
Over the last two years, Aberdeen has conducted a half dozen research studies on
the topic of B2B sales and marketing execution. Each of these studies has helped identify and develop best practices for aligning sales and marketing. The eight steps below demonstrate essential steps every organization can take, today, to start aligning sales and marketing.