John Mosier's List: Positioning/Messaging

marketinginteractions.typepad.com/...b2b-content-ambiguous.html

contentmarketingtoday.com/...l-be-both-brief-and-compelling

www.sideroad.com/...value_proposition.html

www.marketingprofs.com/...ese-value-proposition-mistakes

www.marketingprofs.com/...ate-preference-not-just-parity

blogs.forrester.com/...ld_you_define_customer_outcome

www.ducttapemarketing.com/...stion-why-would-i-buy-from-you

www.messagesthatmatter.com/differentiate.php

blog.hubspot.com/...keters-to-Take-Leadership.aspx

marketingcampaigndevelopment.wordpress.com/...as-positioning-the-message-box

www.kickstartall.com/...MessageBox.html

blog.hubspot.com/...-Lead-Generation-Strategy.aspx

marketingcampaigndevelopment.wordpress.com/...structed-positioning-statement

marketingcampaigndevelopment.wordpress.com/...features-versus-benefits

marketingcampaigndevelopment.wordpress.com/...y-need-a-positioning-statement

www.kickstartall.com/...AhaFactor.htm

www.buyerpersona.com/...s-be-specific-about-value.html

marketinghighground.wordpress.com/...oning-so-your-audience-gets-it

www.aipmm.com/...000427.php

www.silverbulletgroup.com/resources.php