We can access fantasy-play to transcend the reality of our ordinary lives, and in the process germinate new ideas, and shape and re-shape them.
our play drive takes us into these realms spontaneously.
Einstein imaginatively riding pleasurably on a sunbeam at the speed of light, or a light-hearted group of IDEO corporation designers wildly imagining a new product, each is using their playfulness to innovate and create.
With the advent of brain imaging technology, these natural tendencies, so important to adaptation in a changing world