New York City, with support from Mayor Michael Bloomberg, began using social media for a variety of purposes after Hurricane Irene in fall 2012, enabling the city’s services, offices and departments to engage and inform the public through digital means. Even before Hurricane Sandy, the city’s social media presence attracted 3 million followers across more than 300 city accounts on Facebook, Twitter, Tumblr and more. In addition to managing NYC.gov, the city maintains numerous channels, including Facebook pages, Flickr, Google+, Tumblr, Twitter (in both English and Spanish) and YouTube. Throughout response and recovery to the storm, these channels provided the city with the means to share information in various formats, enabling people to find and consume information as they preferred.