Jorge Acosta's List: SocialMedia

"Innovation has become a buzzword in business today, as new-product sales advantages so often flow from new designs or features. Think mobile phones, tablets, or even autos. But apart from product or service leaps, can innovation in the way a company conducts business give it a leg up? Research from Wharton management professor Raffi Amit and co-author Christoph Zott, a professor at IESE Business School in Barcelona, Spain, suggests that it can. In this Knowledge@Wharton interview, Amit covers the highlights of a research paper titled, “Business Model Innovation: Creating Value in Times of Change.” The authors note: “Business model innovation … relies on recombining the existing resources of a firm and its partners, and it does not require significant investments in R&D.”"

"The crux of the research suggests that brands are wasting their time, effort, and money on Facebook and Twitter to diminishing returns. A study conducted by the firm from earlier this year found that posts from top brands on Twitter and Facebook reach just 2% of their followers. Engagement is even more measly: A mere 0.07% of followers actually interact with those posts."

"This post was written by the team behind DataCamp, the online interactive learning platform for data science.   After being dubbed “sexiest job of the 21st Century” by Harvard Business Review, data scientists have stirred the interest of the general public. Many people are intrigued by this job, namely because the name has an interesting ring to it. But it is exactly the name that also raises a lot of questions. Because what is a data scientist and what do data scientists do exactly? Many of us who devote their lives to data science have frequently been confronted with questions like these. The answers to these questions are mostly not as straightforward as you would expect: a short search on Google with the string of words “How to become a data scientist” shows that the concept has different meanings to different people. In addition, many articles indeed suggest various tools, courses and applications for people to become a data scientist, and with good reason: the options are unlimited. But let’s face it, for someone that is not familiar with the field, this advice may sometimes seem like a jungle of information. What’s more, they could work demotivating: the descriptions are sometimes fearfully long and the many details often hit the readers as an overwhelming avalanche. DataCamp’s Guide to Becoming a Data Scientist"

"esearch by McKinsey and Company shows that more than half of all firms use some form of social media to enable employees to collaborate and exchange information. According to Wharton operations and information management professor Lynn Wu, the adoption of enterprise social media can improve a firm’s bottom line, but it also has a surprising effect: The more individuals use “social” terms — such as “coffee,” “lunch” or “baseball” — while engaging with colleagues on social networks, the less likely they are to be laid off."

"Web content management is no longer simply a tool for creating Web pages — it's now vital software for increasing the effectiveness of digital strategies. IT leaders responsible for WCM should consider the software's functions in the broader context in which they will deliver their full value."

"After years of pushing brands’ reach lower with one hand (and opening marketers’ wallets with the other) Facebook has finally announced the end of organic social marketing on its site.

In a Friday night blog post the social giant warned brands that “Beginning in January 2015, people will see less of this type of content [promotional page posts] in their News Feeds,” and admitted that brands that post promotional content “will see a significant decrease in distribution.”"

"Every content marketer needs a plan.

Joe Pulizzi, founder of Content Marketing Institute, recently published a blog post about the importance of documentation in content marketing, citing statistics from the recent CMI/MarketingProfs B2B Marketing Benchmark report. This report says that marketers that have a documented strategy are more effective than other content marketers."

"During the week beginning 15 September I collected 240k Tweets containing the word ‘ebola’.

The following information was extracted from the Twitter Search API:"

"It’s every marketer’s dream to see a campaign go viral. However, earning the engagement of a passionate audience can be difficult for many brands, and viral successes like Volvo’s “Epic Split” campaign featuring Jean-Claude Van Damme can be hard — if not impossible — to replicate. For brands looking to get an audience’s attention, is there a recipe for success? According to Kelli Wisuri, an evangelist at Google, and Gopi Kallayil, the firm’s chief evangelist for brand marketing, there is a simple answer to that question: “Brands that meet consumers on their own terms succeed in getting greater reach and engagement.” In the following opinion piece, Wisuri and Kallayil explain why that’s so. "

With its latest commercial, ‘The Epic Split’, Volvo Trucks proves that an unconventional take on B2B marketing works. The commercial has spread all over the world and is already after just four weeks the most watched automotive commercial on Youtube ever.

"Power is coveted, sought, and tightly held onto. From the animal kingdom to all human societies, power is the currency of success.

However, the very nature of power and its psychological effects often leave the powerful feeling lonely at the top.

We list five ways in which power perverts, contorts and undermines a number of psychological processes that normally nurture close connections and form the foundation of healthy relationships."

"Technology is radically changing the advertising business, with profound consequences for both consumers and companies, says Alexandra Suich"

"Data Science is like….

How many times have you seen an article start this way? Now, you have just seen another one! But I want to avoid completing that sentence, and consequently I will skip definitions and analogies here, even though they are very important and my colleagues (and students) know that I indulge in analogies profusely when attempting to explain anything. Instead, the focus here will be on fundamental concepts that are important to all students and practitioners of Data Science."

"Social media plays an increasingly important role in the marketing and communications plans for pharmaceutical firms."

"I remember the first time I met Mark Gerson, the founder of expert network company Gerson Lehrman Group (where I previously worked), as he described how Gerson Lehrman Group (GLG) first started. Investors (mainly hedge funds at the time), needed a way to quickly understand an industry they were going to invest in. One day could be pharma and the next, commercial real estate. Resources abound online, but the noise-to-signal ratio is high, and the content needs to be verified and curated. So he teamed up with a few PhDs and set off to write a book about each major vertical – Healthcare, Technology Media and Telecom, Energy and Industrials, Retail and Consumer Goods, etc.  A few hedge funds bought the books and Mark went to ask for feedback. The books are great, they said, but who has time to read them? They wished they could speak with THE person (or people) that can answer all their questions right now. GLG continued to build it’s expert consulting network in the years to follow to become one of the top primary research tools for institutional investors because they have helped their customers to make things simple quickly."

"Unilever chief executive Paul Polman explains why capitalism must evolve, his company’s efforts to change, and how business leaders are critical to solving intractable problems."

"Digitization is rewriting the rules of competition, with incumbent companies most at risk of being left behind. Here are six critical decisions CEOs must make to address the strategic challenge posed by the digital revolution."
Principios estratégicos para competir en el entorno #digital http://t.co/v3aIAqlDNT http://t.co/7dhOzfnbz3
/vía @jorge_acosta @McKinsey

"I just asked my friends on Twitter what their first social network was (see their responses), and most gave a varying degree of responses of web based communities,  a few claimed early BBS systems –I didn’t see anyone claim email."

"This year's report reveals new insights about digital news consumption based on a YouGov survey of over 18,000 online news consumers in the UK, US, Germany, France, Italy, Spain, Brazil, Japan, Denmark and Finland."

"Asking the ultimate question allows companies to track promoters and detractors, producing a clear measure of an organization's performance through its customers' eyes, its Net Promoter Score. Bain analysis shows that sustained value creators—companies that achieve long-term profitable growth—have Net Promoter Scores (NPS) two times higher than the average company. And Net Promoter System℠ leaders on average grow at more than twice the rate of competitors."